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Design tips for Google, Facebook and Instagram ads
Design tips for Google, Facebook and Instagram ads

Tips and guidance for the ads in your Spoke campaign that ensure your ads get approved and perform well.

Mitch Burgin avatar
Written by Mitch Burgin
Updated over a week ago

In this article, you'll learn a few important design tips / best practices for the ads in your Spoke campaign.

  • Minimise text in your images.
    Your ad will be rejected if an image has 20% or more of its pixels dedicated to text. Take a look at Facebook's examples for guidance, or test with Facebook's grid tool before you upload your images to Spoke.

  • Avoid all caps and lots of exclamation points. Your ads may be disapproved by Google and Facebook, or perform poorly, if they contain all capital letters, too many exclamation points, or spammy language.

  • Use high-resolution, professional images.
    Whether it's a listing campaign or an agency / agent brand campaign, use high-quality images that are about 1200 x 628px for landscape formats and 1080 x 1080px for square images.

  • Make sure your videos are consistent with our guidelines.
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    For best results, we recommend a 15-30 second mp4 video that's at least 600px wide. You can read our video guidelines in more detail in this article.

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