You can keep track of where your leads are coming from by utilizing Lead Sources within Sprout Studio. A lead source can be anything from a word-of-mouth referral, a Google/internet search, or even a recent exhibitor show you participated in, basically, anywhere your client could have heard about you.
After entering this data into Sprout Studio you will be able to tell where most of your leads are coming from which can actually help you with marketing and tell you where to focus more of your efforts.
1\. Click Settings in the bottom left
2\. Click Account
3\. Click Metadata
4\. Click Lead Sources
When adding/editing a lead source in settings you can assign it a colour, rearrange the order they are listed, so the lead sources you use more often can be at the top of the list, and merge any lead sources which may be similar to one another.
The summary of these lead sources will be displayed in your Business Health report so you can see what percentage of your leads are coming from which lead source.