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Why is the daily ad spending for my company so different than it actually is?
Why is the daily ad spending for my company so different than it actually is?

Everything you need to know about estimated budgets on SpyFu

Patrick McGrane avatar
Written by Patrick McGrane
Updated over a week ago

The daily spend that we show is an estimate of a domain's Google Ads spending (search ads). It does not include their budget for display ads or search ads that run on other sites.

Estimated budgets help size up a competitor or potential client and give you a good baseline for comparing domains.

In this video, we give a pretty detailed explanation of how we work with that data and what happens when we're wrong.

What about an ad budget without keywords?

There is a rare case where you might find a domain with an ad budget, but when you click through to find recent keywords, there are none.

This is due to a safety net we put into place with our ad budget calculations here at SpyFu. We don’t want to rush to conclusions about a domain if, during one month, we don’t find any keywords for it. A domain might suddenly turn off all ad spend at any time, and that would blink off of our radar for a second but then come back strong the next month.

If we don't see any ads, we don't slam on the brakes. Instead, we glide to a spot. To get a domain's ad budget to zero, it would take over a 4 month period. Our intention is to smooth out the data to account for any hiccups.

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