A giveaway campaign or product seeding is the process of exchanging products with individuals who are willing to perform a certain action, which may be a promotion on social media, providing a testimonial, or producing video/image content (user-generated content).

Individuals who participate in giveaway or product seeding campaigns are not monetarily compensated and only receive a free product. Participants in Stack Influence giveaway campaigns receive free products in exchange for completing a promotion on Instagram (Stack Influencers are not paid to promote).