We have a four-step analysis, vetting, and invitation process for influencer selection:

1. We accumulate influencer profiles and categorize them by interest, based on data such as what types of accounts they follow or hashtags they use.

2. We analyze influencer profiles using A.I. to further categorize them based on demographics, psychographics and geographic locations, ensuring they have high engagement, post frequently, and promote authentic real-life content (not too many memes, seductive content, etc), and also that they don’t have fake followers,

3. We process analyzed influencer profiles through a human validation step, which takes real human input into account to validate A.I. categorization, and further assess influencer attributes.

4. We invite influencers to participate in campaigns based on brand-specific niche targeting and product interest data.