With Stager you can send mailings to one person, or a large number of recipients. Mail audiences to promote upcoming events or send a newsletter. This article is an overview of the functionalities of the Stager mailer.
Marketing
Under Marketing - Mailings you can see an overview of previously sent emails and saved drafts. By clicking on a draft you can further edit, or delete, or send it. Click + New mailing at the top right of the screen to create a new mailing.
First, you will see the screen Select a template, where you pick a template you want to use. Choose 'Start from scratch' for an unformatted and empty mail.
The recipients of the email are your contacts, filled in via 'Send to'. They are automatically placed in the BCC. If the email address is not yet known, you can add it directly as a new contact. The Subject is the subject of your email.
Below, in the 'From' and 'Reply to' fields, you choose which email address is visible to the recipient and where the recipient emails back to when sending a reply. You have two options: Name and email address of the user you logged in with or the name and email address set under Settings - Marketing - Email settings.
Components
You start building a mailing’s layout by choosing a theme. You can create multiple themes under Setting - Marketing - Email themes.
You build the mailing by dragging over different blocks from the work field. You then enter the information for each component.
Free text
This is for text you want to create on the spot. The used text formatting method is called Markdown. More information about this can be found at Whatismarkdown.com and Markdown Wikipedia.
Use the head and shoulder icon to address your relations using either first, last, or full name. You can add images or a GIF to your mail as well as basic text formatting.
Read here how to add and show images in the email.
Guest ticket
Enter the name of the event for which you want to send guest tickets.
Choose whether you want to send an Invitation link or a Direct ticket link. An invitation “claims” guest tickets for a specific date. The tickets can only be used once the visitor claims the tickets via the link in the email. If the user doesn’t claim them before the set Expiry date and time, the tickets will expire. If you send a direct ticket link, the tickets are directly in the name of the recipient.
Indicate how many tickets each recipient will receive.
Choose the text for the link yourself, whether for invitation or download tickets.
Guest tickets are always considered door tickets. So make sure that you have checked 'Door' for at least one guest ticket type in the event.
Intro
Introduction for an email with the logo, centred title, text and a button.
You can fill in the text for the “button” and the link it refers to.
Single and Double columns
With single and double columns you add the information over one or two columns. You can fill this in completely yourself or select an event, so that event information is loaded from the Event - Publicity tab.
The image uploaded at Publicity - Main image in the event, is used in the mailing.
You can add another image yourself by using the 'Select image' button.
When you have selected an event, a ticket link is automatically added with the text, ‘Buy your tickets here’. The link points to the web sales link of the event. You can customize the text on the button yourself.
Image
Add an image to the mail without text or link buttons.
Choose an image from your own PC.
Use the web link if the image has already been publicly uploaded elsewhere. This is optional.
Choose whether you want to add the image without margins (full) or with a border (Paragraph).
Divider
A stripe to visually divide components.
Footer
End part of the mail with the logo from the theme.
Add text to the footer.
Socials
The logos of the social media that you have linked in the theme used. Choose from Facebook, Twitter, Instagram, Snapchat, Youtube, Spotify and Tiktok.
Set up the links in the marketing settings.
HTML
A free field in which you can apply HTML codes yourself. That way there is more freedom to design the email outside the Stager framework. Please note that you should always send a test mail to yourself to show how the finished emails are displayed.
Agenda
Add a calendar component to list upcoming shows. You will see the date, title and subtitle of the event and the ticket link.
Promo
Create a promo campaign directly in the mailer and send each recipient their own unique link for a discount.
Sales tracking
Sales tracking calculates how much revenue the email has generated.
It is measured whether recipients of the email buy a ticket via a ticket link in the email for one or more events.
The sales tracking function is automatically applied if you add a single or double column and select an event in it.
Event tips
Send recipients personalised content in which they receive event tips based on their purchase history and interests recorded in Stager.
Enter a header, and specify the maximum amount of event tips you want to present in the mailing.
The component will only show the maximum amount of relevant event tips available for the recipient. If a maximum of four event tips is set, but only two relevant events are available, then two will be shown. If there are no event tips relevant to the recipient, none will be shown.
Write text for your call-to-action buttons, which will lead to the ticket shop.
Add a default event image, which will show if a recommended event has no image attached to it in Stager.
Event name, picture, time and other information is filled out automatically.