In order to give you more control over the type of communication their customers receive, the Dashboard enables you to set customers as "Managed" or "Non-Managed". This can be updated on the customer's account page.
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This designation loosely relates to whether you are "managing" the communications with the customer or not, i.e. communications are managed by the system. When customers register in the app, they are automatically set to "Non-Managed".
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That said, you can completely customize which customers received which notifications by designating those messages to be sent for "Managed-only" or "Non-managed-only" customers on the Communications Page.