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Instagram Audience - What demographic data do you collect?
Instagram Audience - What demographic data do you collect?

Learn about Demography, Audience Type, Gender, Age&Ethnicity and Language metrics

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Written by Stellar
Updated over a week ago

Do you want to know more about the demographic data we collect and how we do it? 🤔

Stay with us and you will become an expert! 🤓

📍🗺️ This report provides you with the basic demographic data of active and engaged audiences:

  • The audience's geographic location (country, city, and different states in the US) is identified by geo-tag analysis and information provided in the bio.

  • Audience Type includes the following categories:

  1. Real People - Instagram users whose behavioral patterns are similar to the behavior of a regular live person. 

  2. Influencers - Instagram users who have more than 5,000 high-quality followers and follow less than 1.500 accounts are considered to be influencers.

  3. Mass Followers - Instagram users who follow more than 1.500 accounts. They take advantage of using automatic follow/unfollow third-party tools.

  4. Suspicious accounts - Instagram bots, fake or stolen accounts, and people who use specific services for likes, comments, and followers purchases. 

  • Gender is detected by comparing users' names to the names database with a gender indication.

  • We have implemented the most innovative techniques such as image recognition to identify a user's Age and Gender.

  • Language identification is based on the natural language processing of user's posts and text in their bio. 

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