Reach is the actual amount of people who have seen a post or story posted by the influencer. Stellar provides you with an Estimated Reach if your influencer is not connected to the platform through our third-party platform MySoda. However, if you have sent your influencer a link and they have accepted the collaboration request on MySoda, the platform will generate the actual reach and impressions for both Instagram posts and stories. This means you will know exactly how many unique people/accounts have seen the publication.