This information comes from the website of our audience analytics partner Social Data.
The audience section of your influencer profiles provides you with the basic demographics data regarding each influencer's audience:
Audience's geographic location (country and city) is determined by analyzing the respective location tags, the languages of their bio descriptions and captions under their recent posts. The latest 150 posts are analyzed (or more than 150 posts provided that they have been published within the last two months).
Audience Reachability shows the percentage of followers and likers broken down by their own following. It helps identify mass-followers.
Influential Followers is the proportion of the influencer's followers who are themselves influencers (i.e. account with over 1000 followers).
Gender and Age are determined by analyzing profile pictures and latest selfies with the help of Social Data photo analysis technology and checking bio descriptions (where relevant).
Language identification is based on the analysis of followers' bio descriptions and captions of recent posts.
Interests are inferred from the captions, mentions, hashtags and location tags that are used by the followers. The latest 150 posts are analyzed (or more than 150 posts provided that they have been published within the last two months).
Evolution Graphs: we provide three distinct evolution graphs
1. Followers Evolution shows the evolution of the total count of followers.
2. Following Evolution shows the evolution of the total number of account that the influencer follows.
3. Likes Evolution shows the evolution of audience engagement through likes.