The initial photo is the very first picture we get from you. This photo adds you to the campaign, so it's required if you want to get paid :) We accept your first photo any time, any day. The sooner you submit it, the sooner you are in your campaign!
The monthly is your check-in photo that proves to us you kept the decal on your car. This photo is required to get paid. We only accept monthly photos on the 1st or by 12pm MST on the 2nd.
This article explains how you submit your photos