AOIs is an abbreviated term for "Areas of Interest". In order to understand the engagement and interaction with each tagged element on the page, the system outputs the standard area of interest statistics for eye tracking.
After uploading stimuli onto the platform there is the option to tag AOIs on your stimuli. You can click and drag boxes or polygons to create AOIS surrounding specific areas. Tagging these elements allows the analysis engine to output AOI statistics including:

  • % seen
  • Time viewed
  • Time until noticed
  • Viewable to seen
  • Duration
  • % first look
  • % double take
  • % clicks
  • # clicks
  • Avg. time to click

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