Using Sticky, you can run an experiment on any of the following digital asset types:

  1. Images
  2. Websites
  3. Email
  4. Video
  5. Custom

Descriptions for each are provided below. For each type of experiment that you run, Sticky will be able to provide you with: heat map of the eye tracking, heat map video, opacity map, opacity map video, seen path and seen path video [link each to their relevant definitions]. We also provide Areas of Interest analysis as well as the ability to get a summary of any survey questions that were asked at the end of the experiment. 

Image Experiment:

An image experiment will allow you to get Sticky Metrics  on the various visual elements inside the image. In the example below, we show the results of an image experiment. These type of experiments are most beneficial when you are trying to determine:

  1. Brand awareness
  2. Brand attitude
  3. Understand user intent
  4. Influence user behavior

Image experiments are easy to run and you can set one up in a matter of minutes. Results are available in a matter of hours. 

Specifications:

  1. We accept JPEG, PNG or zip files
  2. Images will be sized to the respondents screen (no scrolling)
  3. 3 standard survey questions plus 2 custom questions
  4. We use our best methodology and trained panel

Here is an example of image results:

 

 

Video Experiment:

An video experiment will allow you to get Eye tracking, emotional recognition and on the various visual elements inside the video. These type of experiments are most beneficial when you are trying to determine:

  1. What captures customers attention
  2. See what customers remember
  3. See what emotions the customer's express

Video experiments are easy to run and you can set one up in a matter of minutes. Results are available in a matter of hours. 

 

Specifications:

  1. You can upload an mp4 or mov file
  2. It needs to be 90 seconds or less.
  3. You will have the option to decide if you want just the eye tracking or the eye tracking and facial coding combined.
  4. 3 standard survey questions plus 2 custom questions
  5. We use our best methodology and trained panel

Here is an example of video results:

 

 

Website Experiment:

A website experiment will allow you to get Sticky Metrics on the various visual elements within the webpage. These type of experiments are most beneficial when you are trying to determine:

  1. Increase sales conversions
  2. Increase brand lift

Website experiments are easy to run and you can set one up in a matter of minutes. Results are available in a matter of hours. 

Specifications:

  1. Enter a URL or screenshot of your website
  2. Website will be fitted to the width of the respondents screen, allowing vertical scrolling
  3. 3 standard survey questions plus 2 custom questions
  4. We use our best methodology and trained panel

Here is an example of website results:

 

 

Email Experiment:

An email experiment will allow you to get Sticky Metrics on the various elements within an email campaign. These type of experiments are most beneficial when you are trying to determine:

  1. Increase sales conversions
  2. Create brand awareness
  3. Build relationships

Email experiments are easy to run and you can set one up in a matter of minutes. Results are available in a matter of hours. 

Specifications:

  1. Enter a URL or screenshot of your email
  2. Email will be fitted to the width of the respondents screen, allowing vertical scrolling
  3. 3 standard survey questions plus 2 custom questions
  4. We use our best methodology and trained panel

Here is an example of email results:

 

 Custom Experiments

Custom experiments open up the opportunity to fully customize your experiments, test any type of media in any way you’d like and add advanced features such as custom survey questions and third party survey integration. You can set up a custom experiment within minutes, and results are ready as soon as fieling is completed.

Specifications:

  1. Choose the language you would like the experiment to run in
  2. Upload different media types into one experiment
  3. Create your playlist from scratch
  4. Add in custom directions, media lists, and custom survey questions
  5. Launch to either the sticky crowd or your own panel
  6. Integrate with more advance survey platforms 

                

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