What is BriefYourMarket?
BriefYourMarket enables agents to boost their commissions by helping them to target and secure more value-added services from each home mover transaction. It does this by automatically correlating their disparate data sources then targeting, timing and personalising their customer communication with messaging that stands out from the crowd. Providing the information the customer needs, when the customer needs it.
When you integrate BriefYourMarket into your Street account, your Street.co.uk contacts will sync into BriefYourMarket and you can engage with all your contacts using email, social media and direct mail campaigns to gain new valuation and instruction opportunities.
Key features:
Marketing, done for you - The BriefYourMarket communications managed team can write and design topical and attractive campaigns, bespoke to your agency, then send on your behalf.
Nurture valuation prospects - Provide potential vendors browsing your website with a free valuation of their property then send them on an automatic SMS or email nurture journey encouraging a full market appraisal.
Benefits:
A seamless data sync - Ensure your marketing campaigns have the most up-to-date contact information, seamlessly synced between systems for your confidence.
Win more business - Gain new valuation and instruction opportunities with effective marketing and nurture campaigns to your Street.co.uk contact database.
Save time on marketing campaigns - Utilise BriefYourMarket’s services to create instruction winning campaigns on your behalf, saving your team time and effort.
How do I integrate BriefYourMarket into Street?
BriefYourMarket can be integrated with Street via an API access token. To get started, head to Settings (on the left side panel at the bottom) > Account Administration > Applications:
Note - You will need to be a Company Admin to access the Account Administration section and generate an API key.
In the 'create new application' section, add an application name (eg BriefYourMarket, however, this can be whatever you want it to be) and in the the 'API token scope' drop-down select 'Open API'.
Finally, add a contact name and email address of who will be building the application. It is really important you enter your developer's details as opposed to your own details so we can notify them of any changes to the API that might impact your set up:
Once you've entered all of the information, click the 'create application' button and you will see an API access token appear. This token is what will be used to integrate BriefYourMarket with Street:
Click the 'click to copy' button which will copy this API access token to your clipboard.
Note: It's important to ensure you copy the API token before navigating away from the page as the token will not display once you have left the page.
Finally, share this API access token with BriefYourMarket and they will be able to finalise the integration.