Listing Performance Reports
Listing Performance Reports give you a data-driven view of how a property is performing on the market, combining portal data, applicant activity, price sentiment, and viewing feedback - with AI handling the time-consuming parts. You can use them internally to inform pricing decisions or send a polished, client-friendly version directly to the owner.
Accessing Listing Performance Reports
From the property page, you'll see a Listing Performance section in the top right showing the headline stats. Click View Full Performance to open the full report.
The report works for both sales and lettings properties, the only difference is that offers data is shown for sales properties only.
What the report shows
Marketing - A graph of how the property is performing with applicants actively searching. This includes Rightmove data (summary views, detailed views, portal enquiries) fed directly via the API, alongside Street data such as applicant match emails sent, email opens, clicks, enquiries, and completed viewings.
Note - Portal API data is from Rightmove only. Zoopla and OnTheMarket data is not available via API.
Price feedback - A pie chart breakdown of price sentiment from applicants who've submitted feedback, shown as a donut chart across three ratings: Good, Fair, and High. Where price changes have occurred, the chart segments feedback by period so you can see whether sentiment has shifted.
Viewing feedback - A written Street AI summary of all viewing feedback submitted alongside up to six key phrases, colour-coded by sentiment (green = positive, yellow = neutral, red = negative, blue = mixed). You can also tap See all feedback to read individual responses with dates and applicant names.
At the top of the report you can also filter by date to focus on a specific period including date range, since listed and since a specific price change.
Creating a report for a customer
At the bottom of the performance report, you can click Create Report to build a client-friendly version.
The report is made up of four sections, all editable:
Introduction - A personalised greeting and opening message to the owner
What we've done - Marketing stats (toggle individual metrics on or off)
What we're hearing - Applicant interest, price feedback, and AI viewing feedback summary
Our recommendation - An optional section to add your own recommendation for next steps (price reduction, further marketing, etc.)
As you edit, a live preview updates in real time. You can toggle this to full-screen to get a clearer view of how the final report will look.
Once you're happy with the preview you can download a PDF version using the download icon at the top right or compose an email once the preview has generated, opening the standard Street email composer with the PDF pre-attached and an AI-generated email body ready to edit and send
Listing Performance tab (Properties table)
From the Properties table, you can click the Listing Performance tab to see a high-level view across all your properties, including viewings in the last 7 days, number of offers, time on market, and the date of the last performance report sent.
Property Listing Performance Information
From the Properties table you can click the Listing Performance tab to view a list of all properties and the high level statistics such as the number of viewings in the last 7 days, the number of offers, time on the market and the date of the last performance report.
Street is constantly being updated. This can mean that some of these articles become slightly out of date. If you spot something that looks a little bit different to your Street account, please let us know on the live chat so we can get it updated!