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Processing Pipeline Update (July 2025)

We've rolled out an update to our processing pipeline to ensure your campaign metrics—including UFI—are now consistent and refreshed daily. What this means for you:

  • Automatic nightly updates: Any changes or edits to campaign flights or inventory will be reflected the following morning in all active campaigns (those that ended less than 8 days ago). Change detection for older campaigns is in work.

  • Aligned data: Impressions and UFI now pull from the same source for full consistency.

As a note, newly added inventory still requires a manual rerun and won't be included automatically just yet.

Please reach out to your Customer Solutions Manager if you have any questions!

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