š”This data and privacy policy explains how we collect, use, and share data collected from a StreetMetrics attribution pixel. An attribution pixel is a small piece of code that can be placed on a website to track user behavior. When a consumer visits a page with a StreetMetrics attribution pixel, the pixel sends data to StreetMetrics. This data contains the consumer's IP address, the page they are visiting, and the time of request.
Use of Data
We collect data from attribution pixels in order to track the effectiveness of our clients' marketing campaigns. We use this data to measure the number of people who see our clients' ads and then visit their websites.
The data we collect from StreetMetricsā attribution pixels is used for the following purposes:
To track the effectiveness of our clients' marketing campaigns
To provide insights into our clients' customer behaviors
Sharing of Data
We do not share data collected from attribution pixels with any third-party partners.
Data Retention
We will retain data collected from StreetMetricsā attribution pixels for as long as it is necessary to fulfill the purposes outlined above. Once the data is no longer needed, it will be securely deleted.
Consumer Choices
StreetMetrics will only place attribution pixels on websites that are compliant with CCPA and offer consumers a choice to opt out of sharing personal data.
The website must provide a clear and conspicuous opt-out mechanism to consumers. This can be done through a privacy policy, a terms of service agreement, or a dedicated opt-out page. When a consumer opts out, the website must stop collecting and sharing the consumer's personal data with a third-party company.
As soon as StreetMetrics receives a notification from the website that a consumer has opted out via email, it will delete any personal data it has collected about the consumer and will update its systems to reflect the consumer's opt-out request.
Contact your StreetMetrics Client Services Manager if you have questions about this data and privacy policy.
Changes to this policy may occur from time to time. We will post any changes to this policy on our website and alert you via the platform.