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Difference Between Orgs and Users in Strique

This article highlights the basic terminology of Strique - Users and Orgs

Updated over 4 months ago

In Strique, Orgs (Organizations) and Users serve different purposes, yet they work together to manage data, reports, and integrations efficiently.

What is an Org (Organization)?

  • Orgs (short for Organizations) represent businesses or brands that use Strique for analytics and marketing performance tracking.

  • They have separate reports, integrations, and settings, making them independent entities.

  • Strique bills Orgs, not individual users.

  • Each Org can connect multiple integrations like Meta Ads, Google Ads, TikTok Ads, Amazon Ads, Shopify, and more to track performance.

  • Platforms like Meta ads and Google ads can have the ability to connect upto 10 ad accounts.

  • Orgs and Organizations are used interchangeably in Strique.

What is a User?

  • A User is an individual who logs into Strique to access and manage data within one or multiple Orgs.

  • Users can have different roles and permissions (Admin or Member).

  • A single User can be a part of multiple Orgs, allowing them to switch between brands without needing separate accounts.

  • Each Org can have up to 100 Users assigned to it.


Why Does Strique Have Multiple Orgs?

The ability to have multiple Orgs is particularly beneficial for:

  1. Marketing Agencies: Agencies manage multiple brands and need to analyze cross-brand performance from a single dashboard.

  2. Enterprise Businesses with Multiple Brands: Companies with multiple business units or brands can track them separately.

  3. Freelancers & Consultants: Those working with different clients can keep each client’s data organized in its own Org.

Each Org is like a brand, where its own set of Meta Ads, Google Ads, Shopify, and other integrations are linked, ensuring a clear separation of data.


How to Switch Between Different Orgs in Strique?

Users can seamlessly switch between Orgs to manage multiple brands.

Steps to Switch Orgs:

  1. Locate the Org Switcher:

    • In the top left corner of the Strique dashboard, click the drop-down menu.

  2. Choose Your View:

    • Select “All Orgs” to see consolidated data across multiple Organizations.

    • Select a single Org to focus on one brand's specific data and reports.

  3. Instantly Access Data:

    • Once you select an Org, Strique will load reports, integrations, and settings specific to that brand.

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