Create Content
To create a new content, navigate to the Cadences tab and open a Supercadence you want to create a content for.
Inside Supercadence, hover over ad banner, select "Change content", and then click "Create New Content" in the right-side menu.
Ad banner
First, select one of pre-built ad templates from the right side.
Next, compose your ad by adding introductory text, main ad banner message and headline to prompt the desired action. The doodle of a person on a template indicates the place where the photo of your Sales Rep will be shown.
Supercadence automatically pulls your brand colors from your website, setting your primary website color as the ad background. If you want to change the background color - please contact your Customer success manager.
Landing Page
Landing page is a destination webpage where user will get once they click an ad.
You can create brand new landing page using Supercadence landing page builder, or use external landing page as your ad destination.
Creating Landing page in Supercadence
While ad messaging should be brief, the landing page allows more space to welcome prospects, explain your offering, and highlight its key benefits.
The editor lets you add visual elements like new text sections, bulleted or numbered lists, images, or customer quotes, helping to create an engaging story for prospects.
You can also use your sales reps dynamic variables, like Name or Job title to use the same landing page across your whole sales team.
After adding landing page content, setup your landing page CTA button to guide prospects to their next step.
Supercadence landing pages are hosted on lp.supercadence.ai domain. If you want landing page to show on your domain, you can set up a custom domain.
Using External webpage as a Landing page
You might already have a successful landing page you would like to use in Supercadence. To use external URL as a landing page, click "Ad Destination" drop-down, select "External URL" option, and insert a URL link.
You will see a preview of the added webpage. If preview is not available, this could be due to your website’s security settings and your can continue using this webpage as a landing page.
Ad and Landing Page Preview
Once you are done with creating the ad and landing page, your can preview how they will appear to prospects on the advertising channels.
Click on the floating "Preview button" at the bottom of the page, and use left / right arrows to view how the content looks for each Sales Rep on your team.
Saving Content
Save your content as a draft if you need to continue editing. You won’t be able to launch a cadence until the content is finalized.
When your content is ready, click "Finalize". Note that finalized content cannot be edited.
Selecting Content for Supercadence
Once new content is created in the Content Library, hover over ad banner, select "Change content", and select the required Content from the right-side menu.
Archive Content
To keep your content library clean, you can archive content that is outdated or no longer used. To maintain a clean view of your content library - click on the three dots menu next to the ad name and select "Archive" for the ad you are not going to use anymore.
