🦹 How to create and launch your first supercadence

After you’ve integrated your sales enablement platform and passed all your cadences to Supercadence, you can start creating your first Supercadence.

Step 1. Start creating a supercadence

1.1 Navigate to ‘Cadences’ in the top menu of your Supercadence dashboard.

1.2 Choose the cadence you wish to enhance with advertising, then click the ‘Make super’ button next to it.

1.3 You'll be sent to the Supercadence editor, where you can customize every aspect of your Supercadence – from sales reps to ad content and its placement within the cadence.

1.4 Select a day within your sequence to insert an advertisement step, and proceed to create ad content.

Step 2. Create content for your ad and landing page

2.1 Click the ‘Change content’ button below the ad preview to access the ad editor.

2.2 In the right-side menu, you can press the ‘Create new content’ button to open an editor where you can create a content from scratch or press 'Edit' button to edit content draft.

2.3 In the new ‘Create new content’ window, you’ll see two tabs: ‘Ad banner’ and ‘Landing page’. You can read more about best practices of creating ad content and landing pages in the corresponding articles.

In the ‘Ad banner’ section, you can choose any of our pre-made ad templates and add your custom texts – e.g. primary text, description, facebook page logo, etc. The doodle of a person on a template indicates the place where the photo of your Sales Rep goes as soon as you add it in step 3 of this guide.

In the ‘Landing page’ section, you can add compelling content to a page that your prospects are going to land on once they click your ad. This is where you can change the logo, customize texts, etc.

2.4 At this point, you can either save a draft for later or press ‘Finalize’ to complete. If you choose to press ‘Finalize’, all the changes will be saved and you will not be able to edit finalized content later.

2.5. Once finalized, the ad will be added to the list of available ads. You can then activate it for a chosen day within your cadence.

You can also reuse different ads that you’ve already created for different cadences and days in these cadences.

Step 3. Add information about an SDR

3.1 Click the doodle (🧑‍🦱) icon on the Sales Rep profile avatar to customize their contact details.

3.2 In the right side menu that will appear by clicking on the Sales Rep's avatar, you can add their photo. It’s recommended to use square, high-resolution photos in PNG or JPEG formats. Besides the photo, their name and email address are synced from your sales engagement platform.

3.3 Once added, the Sales Rep's avatar will replace the placeholder on the ad banner.

Step 4. Activate your Supercadence

With the day selected, ad content created, and SDR information added, your supercadence is ready to launch.

To activate your Supercadence, just toggle the switch to active.