Superprospects are a core feature of Supercadence, a tool that helps sales teams personalize ads for their prospects. Supercadence billing is based solely on the number of superprospects you generate with the platform.
What are superprospects?
Superprospects are a dynamic group of your active prospects identified by Supercadence as highly engaged with your personalized ads. These prospects fall into two categories:
Engagement-based superprospects: clicked on your ads at least once.
Exposure-based superprospects: saw your ads at least 15 times without clicking.
Note! There also might be overlaps between two groups – prospects who both clicked on the ads and saw them 15+ times. Rest assured, we only count such targets once to ensure fair charges.
Even if a prospect meets the superprospect criteria multiple times due to clicks or impressions within a single cadence, they are counted only once as a superprospect. However, if a prospect meets the superprospect criteria in multiple separate cadences, they are counted as a superprospect for each cadence.
Example:
Prospect A sees your ad 30 times within a single cadence. Prospect A is counted as a superprospect only once for that cadence.
Prospect B clicks on your ad in one cadence and sees your ad 30 times in a different cadence. Prospect B is counted as a superprospect twice, once for each cadence.
How does Supercadence billing work?
Supercadence uses a simple and transparent billing model based on $5 per superprospect. This means you only pay for individuals who show genuine interest in your product or service through engagement with your ads.
You're billed only once per superprospect and a prospect keeps its "super" status forever.
What are the actual charges and when am I billed?
You are charged $5 for each superprospect.
Your account will be charged as soon as you gain 40 superprospects OR on the last day of the month – whichever comes first.
You can view an estimate of your Superprospects and potential billing amount directly on your billing page within Supercadence. This helps you budget and understand the tool's potential impact on your sales effectiveness.
Now, before you can start advertising with Supercadence, you need to add a valid payment method in your account's settings.