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Migrating Your Glow Subscribers to Supercast

Sabel avatar
Written by Sabel
Updated over 5 months ago

A Quick Overview

Libsyn has partnered with Supercast to migrate your Glow subscribers, ensure a seamless continuation of your subscription business, and unlock even more growth.

We’ve carefully planned out this migration to seamlessly transition you, your content and your subscribers over to Supercast without any interruption. This document provides a detailed overview of that migration process.

If you have any questions, please feel free to contact Mathew Passy at mathew@libsyn.com on the Libsyn team, or the Supercast team at creatorsupport@supercast.com.

What to Expect

As a result of this migration, there will be no interruption to subscriber billing and subscribers will not need to re-enter their card details.

By moving to Supercast, you’ll gain access to:

  • Higher revenue potential – Offer flexible membership tiers, multi-show subscriptions, email posts, native video support, Ask-Me-Anything episodes, and more

  • More billing options - Gift subscriptions, donations, and network bundles

  • A seamless transition – When you give your consent, your subscribers will be automatically migrated with no disruption to their billing

  • Ownership & control – Payments go directly to your Stripe account, giving you full control over your membership business

The Migration Flow

The steps below outline the migration process in more detail:

  1. You will be given a link via email to set up your Supercast account, which will have all of your existing content pre-loaded. The link will take you a screen like the one pictured below, where you will confirm your account log in and Supercast landing page URL:

  2. Before we can schedule the migration of your subscribers, you will need to create the Stripe account we will migrate those subscriptions to. This will be the first step you see once you confirm your new account on Supercast.

  3. By clicking the “Connect with Stripe” button pictured below, you can either create a new Stripe account, or connect an existing one:

  4. You will also see a dedicated onboarding specialist who has been assigned to help finalize your migration. You can reach out to your specialist at any time via email, or use the “BOOK A CALL” button to schedule a time to connect via Google Meet.

  5. Once you have connected your Stripe account you will be able to book your migration by clicking the “Book a time” button on your Supercast dashboard:

  6. On the week of your migration:

    • Tuesday

      • Libsyn will redirect your landing page traffic to your new sign up page on Supercast

    • Wednesday

      • Your existing Glow subscribers will be seamlessly migrated to your Supercast account (with all subscriber billing information moved to the Stripe account you connected to Supercast in step 2)

      • Your subscribers will receive a welcome email that includes a link to connect to their new premium feed in their favorite podcast player

  7. Once subscribers have successfully been migrated and received their welcome email, you will see your subscriber count and revenue reflected on your Supercast dashboard like the example below:

Congratulations!

  • Your new Supercast landing page will now be published as well, with your old Glow landing page redirecting to it so you can begin accepting new subscribers immediately.

    • Once your migration is complete, you will also receive an automated email from Supercast confirming the subscriptions that were migrated and if any errors occurred through the migration.

    • Your onboarding specialist will be available for any follow up questions on the migration and to help ensure you can maximize the full benefits of Supercast to continue growing your subscription.


Creator FAQ

  • Why is this happening?

    • Glow is being discontinued on August 31st and Libsyn has partnered with Supercast to ensure your subscription business continues seamlessly.

  • What do I need to do and by when?

    • You must opt in by July 22nd to book your migration before Glow shuts down. If you don’t opt in by July 22nd, your Glow offering will be shut down, your subscribers will lose access and you will no longer earn subscription revenue from Glow.

  • What is happening to my revenue from Glow?

    • Your Stripe account will be transferred from Glow to Supercast; payments will go directly to your Stripe account, giving you full control over your membership business.

  • What happens to my subscribers and will they notice a change?

    • Once you opt-in, your subscribers will be automatically migrated with no interruption to subscriber billing and subscribers will not need to re-enter their card details.

  • What even IS Supercast?

    • Supercast is the leading podcast subscription service trusted by top creators like This American Life, Pod Save America, and My Favorite Murder. We are experts in podcast subscription growth. We’ve built a high-converting, user-friendly platform, with a dedicated creator and subscriber support team so creators can focus on what they do best: creating content that fosters and grows premium subscription communities.

  • What happens when I opt-in?

    • Once you opt in, Supercast will create your account with all of your existing content pre-loaded, assign you a dedicated onboarding specialist to finalize your migration, transfer your subscribers and their subscriptions on your chosen migration date, and communicate with your subscribers about the change

  • When will my subscribers be migrated?

    • You can decide the date and time of their migration - at which point your existing Glow subscribers will be seamlessly migrated to your Supercast account (with all subscriber billing information moved to your Stripe account).

  • What happens to all of my content?

    • Supercast will migrate all of your premium content over during the migration process. Your public feed will not be impacted by the migration.

  • When should I tell my subscribers?

    • Once the date of your migration is confirmed, we recommend communicating with your subscribers in advance of the migration (ideally at least a few days before it occurs). Your onboarding specialist can provide more guidance regarding the specific day/time to send your announcement.

  • What and how should I tell them?

    • We can provide you with a template to let your subscribers know about the migration - just reach out to your onboarding specialist 🙂

  • Do my subscribers have access to a support team?

    • Yes! Your subscribers will have access to a dedicated subscriber support team that’s been called the “Rolls-Royce of support.” They can reach out to support@supercast.com at any time and our target response time is within 12 hours.

  • What is Stripe?

    • Stripe is a payments platform that helps you easily accept payments online. You simply connect it to your podcast platform (like Supercast), and Stripe will manage everything from processing credit card payments to sending earnings to your bank account. Stripe is the trusted financial partner to many companies, including Slack, Shopify, Google, Amazon, Instacart and Lyft.

  • What are Stripe’s fees?

    • Stripe charges a Transaction fee (2.9% + $0.30 per transaction) and a Billing fee (0.7% per recurring payment).

  • Why do I need a Stripe account?

    • Supercast’s philosophy is to put you in control of your own business. Unlike other platforms where the platform owns the customer, with your own Stripe account connected to Supercast, you’ll have 100% ownership of your customer data, as well as your subscriptions. No one will ever be able to get between you and your customers - not even Supercast! You own the financial details and get paid in real-time with every transaction. It’s quick to set up, reliable, and trusted by millions of businesses worldwide, making sure you get paid smoothly and on time every month.


Subscriber FAQ

Here are a few answers we put together for questions that we expect your subscribers might have about the migration:

  • Do I have access to the content I pay for?

    • Yes! You will continue to have access to all the premium and ad-free content available at your plan level.

  • Is my billing information secure?

    • Yes! Stripe is our payment processor and it uses advanced encryption and security measures to protect all sensitive data. Neither Supercast or the creator ever have direct access to details such as your full card number.

  • Who is Supercast?

    • Supercast is the platform where we will host our premium content. They’re the leading podcast subscription service trusted by high-profile creators and they have a dedicated subscriber support team that’s been called the “Rolls-Royce of support.”

  • Why is this happening?

    • Glow is being discontinued on August 31st and Libsyn has partnered with Supercast because they are experts in podcast subscription growth. We’re in good hands with them.

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