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Submit a brief with Brand Brain

Step-by-step guide to creating a new project in Superspace with Brand Brain, submitting a brief and starting work with Superside.

This article applies to accounts using Superspace with Brand Brain and AI agents. Access will roll out gradually.
If you’re not using this version of Superspace, see Submit a brief.

Your project brief helps Superside understand what you need, why it matters and how best to deliver it. Inside Superspace, it’s the first step to begin any creative project. This article walks you through how to create your briefs with Brand Brain.

If you’re a light user, your project will need admin approval. For more information about Superspace roles and permissions, see Superspace user roles.

When you create a new brief, Brand Brain pulls in relevant context from your brand guidelines and past projects, using your saved brand memories to fill any gaps, so you can complete the brief faster.

To submit a brief with Brand Brain, follow these steps:

  1. In your Home page, select the prompt box to start your brief.

    Note: You can also start a brief from every page, from your sidebar: select + Create > Project brief.

  2. Describe what you need for your project.

    1. To add brand assets, past projects or additional files to use as reference, select + Context.

    2. To add team members to the project, type or select @, and then type their name.

    Brand Brain uses your brand context to fill in the details and generates a first draft of the brief. The proposed draft opens.

  3. (Optional) To share the brief with teammates and edit together in real time, select Share.

    1. Select the team members you want to invite to edit the brief, and then select Confirm.

  4. Fill any gaps, confirm requirements and adjust the details for this project.

  5. When everything looks right, select Submit project brief.

  6. In the Project timeline window that opens, fill in the following fields:

    1. Final deadline. Select when you expect to have all assets ready to use.

    2. Skip estimate approval. If you decide to skip the estimate approval, the Superside team can start working right away, and your PM will share the estimate later. If you clear this checkbox, the team won’t start working on the project until you approve the proposed project plan.

      Note: For your first projects, we recommend clearing this checkbox to ensure alignment before the creative work starts.

    3. Kickoff call. Select this checkbox if you’d like a call with your PM to kick off the project.

    4. Allow AI usage. Select this checkbox so your Superside team can use AI tools in your project when it’s useful.

  7. Select Submit project brief.

You’re redirected to the Project plan page, where you can track the status of the project.

Adjust the detail level of Brand Brain briefs

You can control whether Brand Brain generates concise briefs or more detailed responses.

  1. In Superspace, select your email address at the bottom of the sidebar.

  2. Select Personal settings.

  3. Under Brief verbosity level, select the level you want.

  4. Select Save changes.

Next Steps

  • Your Project Manager (PM) will review your project request, confirm the details and follow up with any questions so you’re fully aligned.

  • Your Superside team will prepare a project plan with a detailed breakdown of scope, creative direction, estimated cost and timeline based on your requested delivery date, so you'll know exactly what is happening and when.

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