Ad creatives are the visual and messaging assets used in advertising campaigns. They combine design, copy and format to communicate a message across specific channels and placements.
Ad creatives can include static visuals, motion graphics, video, illustrations, landing pages and other campaign assets. They are developed to align with brand guidelines, campaign goals and the requirements of the platforms where they appear.
This guide covers:
Ad creative services are included in all Superside subscriptions.
What you gain
Ad creative services provide structured support to help teams manage, scale and optimize campaign creative.
Centralized briefing and collaboration through Superspace for kickoff, feedback and communication.
On-brand consistency supported by toolkits, creative systems and teams trained on your brand.
Fast turnaround with creative teams aligned to your goals.
Flexible scaling using modular resourcing to increase output, formats or campaigns.
Creative built for testing, with multiple variants to support experimentation, optimization and reduce ad fatigue.
Types of ad creative services
From big campaign concepts to video editing, we provide creative support to keep ads consistent and on-brand across channels and campaigns.
Static design: Scroll-stopping visuals for social, digital and print placements.
Transcreation and translation: Creative adapted for local markets to resonate globally without losing impact.
Strategy: Campaign planning, brand messaging and insights to boost performance and align creative with goals.
Motion graphics: High-performing animated content optimized for web, social and mobile.
Illustration: Original, on-brand illustrations crafted to elevate your message and stand out.
Concepting: Big ideas and campaign concepts that work across multiple ad formats.
Landing pages: Conversion-ready landing pages designed to pair with paid campaigns and ads.
Video production: Full-service editing, animation, and production for ads, launches and hero moments.
Supported channels
Our ad creative services support a range of advertising channels and placements:
Digital: High-performing ads for programmatic, search, display and video platforms.
Social media: Platform-optimized visuals and video for Meta, TikTok, LinkedIn and more.
Streaming platforms: Short-form and long-form video ads tailored for CTV, YouTube and on-demand viewers.
Display: Dynamic, static and rich media banners that drive awareness and clicks.
Print: Bold, clear designs for mailers, magazines, inserts, flyers and more.
Out-of-Home (OOH): Big-impact creative built for billboards, transit and street-level placements.