The Campaigns section allows you to create, customize, and track the performance of your email campaigns while offering tools to organize and manage your content efficiently. From setting up new campaigns to reviewing the status and performance of existing ones, this section provides a comprehensive approach to executing your email marketing efforts.

To get started, navigate to Marketing > Emails > Campaigns.

If you would like all of the relevant campaigns stored in the same location, you can click on the Create Folder button to organize your campaigns.

Start a brand-new campaign by clicking the +New button. Whether it's a promotional email, a newsletter, or a follow-up email, you can design and customize the content to meet your specific goals.

Change your email settings by clicking this option.

Switch between the "Recent" and "List" views to manage and review your content more effectively. The "Recent" view displays the most recently accessed items, while the "List" view provides a comprehensive, organized listing of all items.

This will allow you to search the campaigns you have created. Enter a few characters of the name of the campaign for the system to show the specific campaign.

With this option, you can view specific campaign/campaigns based on their status, which include:

It provides important information about each campaign on the list. We will cover each one individually.

This tab will allow you to perform several actions concerning your campaign.

With tools like search functionality, organized folders, and detailed statistics, you can efficiently track and refine your efforts. By using features like campaign status filters and action menus, you can ensure your email marketing strategy stays effective and organized.

Understanding the performance of your email campaigns is crucial for optimizing your marketing strategies and achieving your business goals. Our Statistics feature provides comprehensive insights into various metrics, enabling you to analyze interactions such as clicks, orders, and other engagements over a selected period. This article will guide you through the process of utilizing these statistics effectively, helping you make informed decisions and drive success in your campaigns.

Go to the Marketing section, then hover over emails and Click on Campaigns. Next, select the Statistics option.

Choose the desired date range from the calendar dropdown.

Quickly access key metrics such as the number of orders placed, total revenue earned, average order value, order rate, and total orders. This section provides a snapshot of how effectively your campaigns are driving sales.

Get a comprehensive overview of recipient interactions with your emails. Metrics include the number of emails delivered, opened, and clicked, as well as orders and the number of purchases made. This funnel visualization helps identify where recipients drop off and where they take action, with unique clicks and opens tracked regardless of multiple interactions by the same contact.

Monitor changes in various metrics over time, such as emails sent, bounced, unsubscribed, and spam complaints. Understanding these trends can highlight areas for improvement and track the effectiveness of your campaigns.

Use the dropdown menu to switch between different metrics and analyze their trends over the selected period.

Identify the emails generating the top 5 revenue amounts. Learning from these successful emails can help you replicate their success in future campaigns.

Explore the details of your 10 most recent emails. This analysis allows you to evaluate the performance of your latest campaigns and make necessary adjustments for better results.

This metric reflects the number of emails that were successfully delivered to recipients as confirmed by the SMTP server. A high delivery rate ensures your emails are reaching inboxes rather than bouncing or being blocked.

The total number of times your emails were opened by recipients. This provides a key indicator of how engaging your subject lines and timing are, as it tracks initial recipient interest.

The number of recipients who clicked on a link in your email. For accurate tracking, ensure your CNAME record is correctly pointed to mailgun.org. Click tracking helps gauge the effectiveness of your email content and call-to-action.

Emails that couldn’t be delivered due to temporary issues, such as the recipient’s server being unavailable or their inbox being full. Monitoring soft bounces can help identify recurring issues and improve future deliverability.

Emails that failed delivery permanently due to invalid, nonexistent, or blocked email addresses. Keeping your contact list updated and verified can help reduce hard bounces and maintain a good sender reputation.

The number of recipients who opted out of your emails by clicking the unsubscribe link typically found in the email footer. Once a contact unsubscribes, emails cannot be sent to them unless a special request is made with justifiable reasons. Respecting these preferences builds trust and compliance with email regulations.

Failed deliveries occur when invalid API keys are used, recipient email addresses are malformed, or the email provider reports the address as invalid. To avoid failures, ensure correct API key configurations and regularly clean your email lists.

The number of recipients who marked your email as spam. High spam complaints can damage your sender reputation and affect future deliverability. Focus on sending relevant, permission-based emails to avoid being flagged.

By leveraging the comprehensive insights provided by the Statistics feature, you can refine your email marketing strategies, enhance engagement, and ultimately drive greater success in your campaigns.

Q: What metrics can I analyze in the Performance Analysis section?

Q: How do I identify my top-performing emails?

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