Manage Your OS Credits
OS uses a credit system for charging on additional conversation fees. Here is how it works:
Wallets are pre-loaded, meaning an upfront amount is charged to the card then the service usage is deducted from the wallet.
When the wallet has a minimum amount, the card is charged to reload the wallet. You can edit the wallet minimum amount, recharge amount, and the card on file from within Settings > Company Billing.
It is recommended to increase your "Recharge Amount", with increases in your communications.
Navigate to "Settings" > "Company Billing"
Email Pricing
What is LC Email?
LC Email acts as an email service provider hosted by the CRM, which has industry-leading Deliverability, Error Monitoring, and Compliance so your emails are much more likely to be delivered. It's also considerably less expensive when compared to other email service providers in the market.
Why was this feature built?
LC Email is designed to help accounts avoid the hassle of setting up and managing 3rd party email service providers like Mailgun or Sendgrid.
As such, we built LC Email to work out-of-the-box with minimal setup and configuration required. In short, we wanted to provide an email service that "just works."
LC Email Pricing
Pricing is $0.80 for 1,000 emails or $10 for 12,500 emails.
Note: All incoming and outgoing emails (To, CC, and BCC) will incur charges
LC Email Verification Pricing
Email Verification is active in your account to ensure you are sending emails to valid addresses. This service is charged at $2.50 per 1,000 email verifications.
Phone Pricing
Pricing varies between regions and products for this reason we will be providing basic info and pricing for all the top-used product categories based on US/Canada pricing.
Pricing based on the most used Product Categories
1. Phone Numbers
2. Messaging Service - SMS
3. Messaging Service - MMS
4. Voice Calls
5. Carrier Fees
6. WhatsApp Charges
7. AI Voice Charges
8. Other Charges.
1. Phone Numbers
All the phone numbers are charged monthly based on the number types. Below is the list of pricing for different number types available in the US/Canada:
Local Numbers: $1.15 / month
Toll-Free Numbers: $2.15 / month
A2P Registration: ~$20 Registration Fee
For all the other countries, the pricing will also be based on Twilio's pricing.
2. Messaging Service - SMS
The SMS pricing is based on the number of segments a message has, the pricing in US/Canada is as follows:
Outbound SMS: $0.0095 / segment
Inbound SMS: $0.0095 / segment
$10 will get you about 1055 Segments
This pricing is both for the local and toll-free numbers.
Estimate Table:
# of Characters | # of Segments | # of Contacts | Price |
160 | 1 | 100 | $0.95 |
160 | 1 | 500 | $4.75 |
160 | 1 | 1000 | $9.50 |
480 | 3 | 100 | $2.85 |
480 | 3 | 500 | $14.25 |
480 | 3 | 1000 | $28.50 |
800 | 5 | 100 | $4.75 |
800 | 5 | 500 | $23.75 |
800 | 5 | 1000 | $47.50 |
After writing the message you want to send, we copy the text message. Then open the Messaging Segment Calculator and paste the copied text message into the Messaging Segment Calculator. See the "Number of Segments" to locate the number of segments. Keep this available as we continue.
**‼️The use of Emoji's will change the number of characters per segment in a message. Use wisely.‼️**
Built in Estimates on SMS Templates:
When creating SMS templates on OS, review the approximate cost, and see how characters, emojis & attachments can effect the price.
SMS Optimization Tips
1. Use SMS Templates:
Always use the “SMS Templates” in OS to monitor and optimize the cost per message.
Review the approximate cost of the SMS template for transparency.
2. Utilize Trigger Links:
Replace lengthy URLs and recording links with trigger links.
Trigger links significantly reduce character counts, helping keep the SMS within a single segment.
3. Short and Clear Messages:
Keep messages concise and focus on the core message.
Aim for 160 characters (1 segment) or 320 characters (2 segments) for cost efficiency.
4. Strategic Use of Emojis and Attachments:
Limit emoji usage to small, targeted lists where they add significant value.
Avoid sending images or attachments; instead, use email for multimedia communication.
5. Review Formatting:
Check punctuation such as commas, apostrophes, underscores, and vertical bars.
Ensure the formatting does not inadvertently increase the number of SMS segments.
Copy & Pasting messages may cause formatting errors in punctuation.
6. Check Segment Count:
Use tools like the Twilio Message Segment Calculator to verify the segment count and identify cost jump causes.
7. Focus on Verified Contacts:
Only send SMS to verified phone numbers.
Prioritize contacts in regions like the US and Canada for consistency in rates and delivery success.
8. List Targeting:
Avoid sending messages to large unsegmented lists. Focus on targeted campaigns for better ROI.
9. Trial Runs for Grammar and Links:
Ensure that links are functional and content is error-free to avoid wasting credits on invalid messages.
10. Strategic Campaign Execution:
Analyze past campaign metrics to refine messaging and minimize segment counts.
If in doubt, consult AI tools like ChatGPT to rewrite the message to fit within segment limits. Ask chat GPT to rewrite in under 160 characters or 320 characters, and to limit emoji use.
Optimized SMS Examples:
Example 1:
Bad Template - 6 Segments
🌟 WOW - from Dubai to Australia to Italy, Mexico all parts of the States, Costa Rica and more- that was truly an INTERNATIONAL Training!!! The OS LAUNCH Replay is here I hope you LOVE it. Thank you for being such an authentic, fun, committed and constant community! Let's take things to new levels in 2025!
Good Template - 2 Segments
Wow! Dubai, Australia, Italy, Mexico, across the US, Costa Rica, and more. What an INTERNATIONAL training! The OS Launch Replay is here. Thank you for being such an authentic, fun, and committed community. Let's level up together in 2025!
Recording: {{trigger_link.nWRPnDhBCidhrD0Q5tJO}}
Example 2:
Bad Template - 5 Segments
No more posting and praying or waiting for people to slide into your DMs! Free Training tomorrow on how to truly have a successful launch of a service, offer or program- whether 1:1 clients, a group, retreats or anything in between- this is for YOU! – Melissa 🙌
Good Template - 1 Segment
Tired of waiting for DMs? Join a free training tomorrow to learn how to launch your service, program, or retreat:
{{trigger_link.gZkvv0tdqTJ2VJryCCf2}}
3. Messaging Service - MMS
The MMS pricing is based on the number of segments a message comprising of, the pricing for US/Canada is as follows:
Outbound SMS: $ 0.0200 / segment (From local and toll-free numbers)
Inbound SMS: $ 0.0100 / segment (To local numbers, $0.0200 to toll-free numbers)
This pricing is both for the local and toll-free numbers.
4. Voice Calls
The Voice calls pricing is based on the duration of the call in minutes, the pricing for the US/Canada is as follows:
Outbound Call: $0.0168 / minute (From local and toll-free numbers)
$10 will get you about 595 Calls
Inbound Call: $0.0102 / minute (To local numbers, $0.0220 to toll-free numbers)
$10 will get you about 980 Calls
The voice calls to Alaska and Yukon Territory will not be charged based on the above prices.
5. Carriers Fees
In the US and Canada, carriers like T-Mobile, AT&T, or Verizon charge you for inbound messages sent to their end users. Prices vary by carrier and change from time to time. To locate the Carrier Fees by carrier, see the SMS Pricing page. Scroll down to the "Carrier Fees" section and see the inbound SMS column for a specific carrier.
6. WhatsApp Conversations
WhatsApp Conversations can be enabled through "Settings" > "WhatsApp", then connecting your WhatsApp Business Account. We charge per conversation, not per individual message, the feature costs $29.99/month.
Monthly fees or services for WhatsApp Subscriptions are charged directly to the card on file.
7. AI Voice Calling
The A.I. Voice calls pricing is based on the duration of the call in minutes, the pricing is as follows:
Outbound Call: $0.25 / minute
$10 will get you about 40 minutes of calling.
Inbound Call: $0.25 / minute
$10 will get you about 40 Minutes of calling.
8. Other Charges
Below are some additional categories that are also charged at the same price as Twilio:
Call Recording - $0.003/Recording
Answering Machine Detection - $0.0095/Detection
Voicemail drops - $0.0168/drop
Conference Calls - $0.00216/drop
This is for the call flow, we have both outbound and inbound in a conference so those are for the global conference charges.
Carrier Charges
SMS carrier fees (see full table above) are charges that are applied by the recipients carrier to the sender, These charges + SMS charge is the total cost to send an SMS. Some carriers charge fees on long code SMS (messages sent from a 10-digit US/Canada number). Other carriers only charge fees for SMS sent from a Short code number
FAQs
1. I was billed $10-$20 right away. However, I haven't called anyone yet and have only created one phone number. Is this expected?
Yes, the wallet would have auto-recharged as soon as the balance is below the amount set in the wallet configurator.
2. Will I be charged if I encounter an error when sending an SMS?
If there's an internal error with LC Phone before the message is handed off to the phone provider, you won't be charged. However, charges apply to every message where a delivery attempt has been made, regardless of the final delivery status. This includes messages sent from toll-free numbers, A2P numbers, and those not deliverable due to country restrictions or other factors. We urge users to be fully informed and cautious before sending messages, as refunds will not be provided for undelivered SMS.
3. Where can I see my email and phone usage?
You can see the company email and phone usage by navigating to
- Settings -> Company Billing -> See Transactions (under Credits)
4. IS OS Email HIPAA Compliant?
Yes! We have a signed BAA with Twilio for HIPAA compliance. As long as you have our HIPAA compliance package you should be good to go! Contact the team for more HIPAA Information.
5. Why does my sub-account only have a 15,000 email limit??
A sub-account without a Dedicated Domain will be considered a shared domain even if the agency has a Dedicated Domain. To resolve this, add a Dedicated Domain to the sub-account.
6. How does OS Pricing Compare Against Others?
OS is built for businesses eager to scale, which is why we offer transparent, pay-as-you-go pricing. Unlike ActiveCampaign and similar platforms, where costs rise as you add more contacts, OS ensures you're only paying for the emails you actually use. This approach can save our users an average of $200/month.
Curious to see how much you could save? Share your current email usage with us, and we’ll provide a side-by-side comparison with your existing provider. Let’s see if OS is the right fit for you—without the guesswork. Message us today!