What does it take to become a Surfe partner? Here’s a detailed look at the requirements for each tier: Affiliates, Solution Providers, and Resellers.
Requirements to Join the Affiliate Program
The Affiliate Program is ideal for content creators, web publishers, freelancers, bloggers, review writers and small agencies looking to promote Surfe and earn commissions.
To become an affiliate, you must:
Professional Alignment:
Be a professional, creator, or business with an audience that aligns with Surfe’s target users (e.g., sales teams, CRM users).
Promotional Commitment:
Have a willingness to actively promote Surfe using your unique tracking link or promo code or directly with your customers.
Examples of acceptable marketing activities include:
Newsletters
Product reviews
Social media posts
YouTube videos or podcasts
Adherence to Program Policies:
Affiliates must follow guidelines that prohibit paid advertising or SEO optimization to ensure fair competition.
Application Process:
Complete an application via the Surfe website.
Sign the affiliate agreement upon acceptance.
Requirements to Become a Solution Provider
The Solution Provider tier is geared towards CRM consultants, resellers, and implementation experts who wish to sell Surfe alongside their own services.
To qualify, you need to meet the following criteria:
Industry Experience:
A minimum of 5 years in the software industry.
Proven expertise in setting up CRM systems, sales processes, or automation solutions.
Business Infrastructure:
Have internal teams capable of handling sales, marketing, engineering, and project management.
Customer Support Capability:
Experience providing customer support to ensure client satisfaction.
Commitment to Revenue Growth:
Set and meet revenue targets collaboratively with a Surfe Partner Manager.
Onboarding Engagement:
Participate in onboarding sessions, including training on the product, sales, implementation, and marketing strategies.
Trial Period:
New Solution Providers undergo an evaluation call and trial period to ensure readiness for success.
Advancing to Reseller Status
The Reseller tier is the next level for Solution Providers who have consistently met their targets and demonstrated excellence in managing customer relationships.
To qualify as a Reseller, you must:
Demonstrate Success:
Meet revenue targets for six consecutive quarters as a Solution Provider.
Resource Allocation:
Maintain robust internal resources across sales, marketing, engineering, and project management.
Advanced Onboarding:
Attend advanced product and marketing training to handle larger-scale implementations.
Target Larger Deals:
Focus on closing deals with a minimum of 10 users per contract.
Commit to Regular Reviews:
Participate in Quarterly Business Reviews (QBRs) and an Annual Business Review (ABR) to align with Surfe’s strategic goals.
Why Do These Requirements Matter?
Each tier is carefully structured to ensure that Surfe’s partners are well-equipped to succeed. The Affiliate Program focuses on simple, scalable promotion, while the Solution Provider and Reseller tiers emphasize expertise and business infrastructure. These requirements not only support the partners' growth but also guarantee a high-quality experience for customers.
For more information or to apply, visit the Surfe Partner Program page.