Need to find companies similar to one you’re already working with? The Lookalike Organizations API endpoint helps you discover companies that share characteristics with a specific organization – like size, industry, and location. Perfect for uncovering new prospects!
Search Company lookalikes
Endpoint: POST v1/organizations/lookalikes
What does this endpoint do?
This endpoint returns a list of companies that are similar to a target company you specify. This is helpful if you're looking to build a list of potential leads that resemble your best customers.
You provide a company, and the API will return similar organizations based on factors like:
Industry
Company size
Location
Keywords and more
How do I use this endpoint?
To use this endpoint, you'll need:
A valid Surfe API Key
Basic understanding of JSON (we’ll help with that!)
A tool to send API requests (like Postman or a developer who can help you test it)
Step 1: Get Your API Key
Log in and navigate to the API Key section.
Copy your API key (you'll need it for authorization).
Don’t share your API key publicly, it gives access to your account.
Step 2: Build your request with filters
Endpoint POST v1/organizations/lookalikes
Required parameter
Headers (Required)
Authorization: Bearer YOUR_API_KEY (Ensure to paste the token you copied in the first step in the authorization section! You will need to include Bearer TOKEN)
Example:
Authentication: Authorization: Bearer SurfeRocks2025APIKey
Content-Type: application/json
Request Body:
Company Domain / Names– The domain/names of the organization you want to find lookalikes for.
Additional Filters - For pre-defined values please use this endpoint here
employeeCounts: Range of amount of employees. Only the pre-defined values in the "employeeCounts" object returned by the filters endpoint are acceptedindustries: List of industries an organization can belong to. Only the pre-defined values in the "industries" object returned by the filters endpoint are acceptedkeywords: List of words that describe or relate to an organizationlocations: List of an organization's locations. Only ISO 3166 alpha-2 country codes acceptedprimaryLocations: List of an organization's primary locations. Only ISO 3166 alpha-2 country codes acceptedrevenues: List of an organization's revenue ranges. Only the pre-defined values in the "revenues" object returned by the filters endpoint are acceptedtechnologies: List of technologies an organization employs. Only the pre-defined values in the "technologies" object returned by the filters endpoint are acceptedMaxResults:
The maximum amount of results (Minimum = 1 Maximum = 10)
cURL request example (feel free to copy and import this into your programme such as Postman)
curl --location 'https://api.surfe.com/v1/organizations/lookalikes' \
--header 'Authorization: Bearer YOUR_API_TOKEN' \
--header 'Content-Type: application/json' \
--data '{
"domains": [
"nike.com"
],
"filters": {
"employeeCounts": [
"201-500",
"501-1000",
"1001-5000",
"5001-10000",
"10001-50000",
"50001-100000",
"100001-500000",
"500000+"
],
"industries": [
"Sports",
"Sporting Goods",
"E-Commerce",
"Fashion",
"Retail",
"Lifestyle"
],
"keywords": [
"shoes",
"sportswear"
],
"locations": [
"us",
"gb"
],
"primaryLocations": [
"us"
],
"revenues": [
"0-1M",
"1-10M",
"10-50M",
"50-100M",
"100-500M",
"500-1000M",
">1000M"
],
"technologies": [
]
},
"maxResults": 5,
"names": [
"Nike"
]
}'
In this example, you're asking Surfe to return companies similar to Nike
Here’s an example of what the API might return:
{
"organizations": [
{
"name": "Under Armour",
"website": "underarmour.com",
"logoUrl": "https://logo.clearbit.com/underarmour.com",
"linkedinUrl": "https://www.linkedin.com/company/under-armour",
"description": "Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.",
"phones": [
"+1 410-454-6428"
],
"industries": [
{
"sector": "",
"group": "",
"industry": "E-Commerce",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Fashion",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Retail",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Lifestyle",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Shopping",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Sporting Goods",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Shoes",
"SubIndustry": ""
}
],
"keywords": [
"elite shorts",
"sportswear",
"clothes",
"cargo pants",
"game-changing sportswear",
"short sleeve",
"sleeve",
"sport backpack",
"training shorts",
"leg pants",
"gear",
"workout clothes",
"backpacks",
"pants",
"shorts",
"pro backpack",
"sports bras",
"backpack",
"girls' ua",
"official shoes",
"fits",
"athletic shirts",
"shirts",
"ua stealthform",
"packable",
"shoes",
"iridescent shoes",
"standard shipping",
"free shipping",
"branded sports",
"ua oversized",
"back-to-school outfit",
"cargo",
"back-to-school",
"leg",
"mid branded",
"wide leg",
"shipping",
"heavyweight short",
"bras",
"ua",
"athlete profile",
"uncrushable hat",
"elite",
"lifts",
"unisex ua",
"shipping orders",
"branded",
"join ua",
"school ua",
"ua motion",
"styles",
"jacket",
"shipping location",
"training",
"ruched short",
"shop order",
"back",
"ua rewards",
"girls'",
"ua official",
"hat"
],
"size": 0,
"annualRevenueRange": "500-1000M",
"addresses": [
{
"isPrimary": true,
"raw": "Maryland us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "sg"
},
{
"isPrimary": false,
"raw": "New York us"
},
{
"isPrimary": false,
"raw": "Oregon us"
},
{
"isPrimary": false,
"raw": "Texas us"
},
{
"isPrimary": false,
"raw": "Hong Kong cn"
},
{
"isPrimary": false,
"raw": "Shanghai cn"
},
{
"isPrimary": false,
"raw": "Texas us"
},
{
"isPrimary": false,
"raw": "North Holland nl"
},
{
"isPrimary": false,
"raw": "Bangkok th"
},
{
"isPrimary": false,
"raw": "Kuala Lumpur my"
},
{
"isPrimary": false,
"raw": "Illinois us"
},
{
"isPrimary": false,
"raw": "kr"
},
{
"isPrimary": false,
"raw": "hk"
},
{
"isPrimary": false,
"raw": "es"
}
],
"founded": null,
"isPublic": null,
"ipo": null,
"stocks": null,
"parentOrganization": null,
"fundingRounds": null,
"digitalPresence": [
{
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/under-armour"
}
]
},
{
"name": "Finish Line",
"website": "finishline.com",
"logoUrl": "https://logo.clearbit.com/finishline.com",
"linkedinUrl": "https://www.linkedin.com/company/jd-finish-line",
"description": "We are JD Finish Line, a premium retailer providing the latest and most exclusive athletic sneakers, apparel and accessories since 1976. Headquartered in Indianapolis, Indiana with a satellite office in Boulder, Colorado, we have more than 1,000 JD Sports and Finish Line locations within malls, inside Macy’s shops, and as stand alone stores. JD Finish Line’s core values of Customer, People, Winning, Community and Financial Responsibility are exhibited in everything we do. We are committed to inclusion and diversity across our organization and work to include individuals from all walks of life, ensuring everyone belongs and can bring their authentic selves to the JD Finish Line family. We employ more than 14,000 store associates who are experts in style and passionate about sneaker culture. At JD Finish Line, our commitment to Diversity & Inclusion is louder than words. We listen to the voices of our team members, which holds us accountable in creating an equitable and successful company. Together, we are stronger. At JD Finish Line, full-time employees are eligible for perks including medical, dental, vision and life insurance benefits, our wellness/fitness incentive program, 401k matching program and a 30% employee discount. As firm believers in a great work-life balance, salaried employees are offered unlimited Paid Time Off. Hourly employees start by earning a competitive 120 hours of PTO per year. We also grant parents paid maternity/paternity leave. We focus on promoting from within, and have great developmental programs in all functions of the business so that all employees view their position not just as a job, but a life-long career at JD Finish Line, THE PLACE TO GROW. Make sure to check us out at: www.finishline.com, www.jdsports.com and www.macys.com/finishline.",
"phones": [
"+1 888-777-3949"
],
"industries": [
{
"sector": "",
"group": "",
"industry": "E-Commerce",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Fashion",
"SubIndustry": ""
}
],
"keywords": [
"shop shoes",
"boys' shoes",
"casual shoes",
"basketball shoes",
"girls' shoes",
"basketball sneakers",
"sneakers",
"shoes",
"school styles",
"school deals",
"running shoes",
"shop",
"recurring marketing",
"clothing",
"shopping",
"text stop",
"casual",
"nike account",
"sales",
"rewards shop",
"school",
"brand",
"brands",
"texts",
"customer",
"nike",
"apparel",
"youth",
"marketing",
"sale",
"text",
"select back",
"nike connected",
"trending",
"purchase",
"purchases",
"brand family",
"pace",
"styles",
"adidas originals",
"street",
"favorite brands"
],
"size": 0,
"annualRevenueRange": ">1000M",
"addresses": [
{
"isPrimary": true,
"raw": "Indiana us"
},
{
"isPrimary": false,
"raw": "Indiana us"
},
{
"isPrimary": false,
"raw": "Colorado us"
},
{
"isPrimary": false,
"raw": "Minnesota us"
},
{
"isPrimary": false,
"raw": "Washington us"
}
],
"founded": null,
"isPublic": null,
"ipo": null,
"stocks": null,
"parentOrganization": null,
"fundingRounds": null,
"digitalPresence": [
{
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/jd-finish-line"
}
]
},
{
"name": "New Balance",
"website": "newbalance.com",
"logoUrl": "https://logo.clearbit.com/newbalance.com",
"linkedinUrl": "https://www.linkedin.com/company/new-balance",
"description": "In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.",
"phones": [],
"industries": [
{
"sector": "",
"group": "",
"industry": "Fitness",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Fashion",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "E-Commerce",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Retail",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Wellness",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Shoes",
"SubIndustry": ""
},
{
"sector": "",
"group": "",
"industry": "Sporting Goods",
"SubIndustry": ""
}
],
"keywords": [
"New Balance",
"advanced footwear",
"footwear",
"footwear technology",
"comfortable shoes",
"athletic footwear",
"clothing",
"shoes",
"american brand",
"sneakers",
"stylish clothes",
"usa collection",
"activewear",
"men’s sneakers",
"men's shoes",
"mens sneakers",
"clothes",
"gear shop",
"accessories",
"wear",
"kids shoes",
"cool apparel",
"fashion",
"running shoes",
"performance activewear",
"style essentials",
"apparel",
"athletic wear",
"wear test",
"style",
"stylish",
"shop men's",
"brand",
"kids' gear",
"brands",
"usa",
"shop",
"united states",
"gear touting",
"item",
"products",
"browse comfortable",
"american",
"collection",
"gear",
"manufactured",
"america",
"comfortable",
"united",
"product",
"global sales",
"running gear",
"athletic gear",
"shop kids",
"made"
],
"size": 0,
"annualRevenueRange": "500-1000M",
"addresses": [
{
"isPrimary": true,
"raw": "Massachusetts us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "us"
},
{
"isPrimary": false,
"raw": "North Carolina us"
},
{
"isPrimary": false,
"raw": "Florida us"
},
{
"isPrimary": false,
"raw": "Tennessee us"
},
{
"isPrimary": false,
"raw": "Alabama us"
},
{
"isPrimary": false,
"raw": "Kentucky us"
},
{
"isPrimary": false,
"raw": "Washington us"
},
{
"isPrimary": false,
"raw": "Indiana us"
},
{
"isPrimary": false,
"raw": "Florida us"
},
{
"isPrimary": false,
"raw": "North Carolina us"
},
{
"isPrimary": false,
"raw": "Virginia us"
},
{
"isPrimary": false,
"raw": "Oregon us"
},
{
"isPrimary": false,
"raw": "Community of Madrid es"
},
{
"isPrimary": false,
"raw": "Illinois us"
},
{
"isPrimary": false,
"raw": "Florida us"
},
{
"isPrimary": false,
"raw": "Ontario ca"
},
{
"isPrimary": false,
"raw": "Oregon us"
},
{
"isPrimary": false,
"raw": "Vermont us"
},
{
"isPrimary": false,
"raw": "North Carolina us"
},
{
"isPrimary": false,
"raw": "North Carolina us"
},
{
"isPrimary": false,
"raw": "Alabama us"
},
{
"isPrimary": false,
"raw": "Wisconsin us"
},
{
"isPrimary": false,
"raw": "Washington us"
},
{
"isPrimary": false,
"raw": "Kansas us"
},
{
"isPrimary": false,
"raw": "Florida us"
},
{
"isPrimary": false,
"raw": "us"
}
],
"founded": null,
"isPublic": null,
"ipo": null,
"stocks": null,
"parentOrganization": null,
"fundingRounds": null,
"digitalPresence": [
{
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/new-balance"
}
]
}
]
}Each returned organization includes useful information such as:
Company name
Website domain
Location
Employee count
Industry
Why use this?
Let’s say your team is having great success selling to a company like Amazon. Using this endpoint, you can find similar companies to target, helping you scale your outreach efficiently and smartly.
You can use this endpoint together with our Search People API to find decision-makers at these similar companies. It’s a powerful combo for prospecting!
Need Help?
If you have any questions or need further assistance, feel free to reach out to our support team via Intercom.