Publisher Groups
If you have two or more Publishers that you want to group together and mix traffic, you can do this via Publisher Groups. Publisher groups have a new ID (created by you) and take similar users from each publisher in that group and match them under a newly generate sub ID. This way the traffic is mixed but still looks consistent in their sub ID's.
Where to Find Publisher Groups
You can find your Publisher Groups tab on any Offer or Advertiser details page.
💡 Advertiser Publisher Groups
Publisher groups created on Advertiser level are applied to every offer under that specific Advertiser. However, you will only see this publisher group on the Advertisers details page and not on the specific offers under that Advertiser.
How to Create a Publisher Group
Go to the Offer Details page
Go to Publisher Groups Tab
Click + Create Group to create a new Publisher Group
Add a Name for the Publisher Group
Add a Group ID for the Publisher Group, this is what the Advertiser will see
We recommend using numbers
If you don't fill this in, then a 5 digit ID will be generated
Add a Rotation Period for the Group ID
After that period a new group ID will be generated
Optional: Enable Generate Sub ID's and add how many Sub ID's should be generated
Set a Rotation Period to re-generate new Sub ID's after the configured period
These are alpha numeric generated
Optional: Set KPI's for the Group ID rotation based on
Clicks
Impression
Paid Conversions
Rejections
Add Publishers to the Publisher Group
The publisher must already be approved on the offer in order to send traffic in the publisher group
Select Add Use Approved Publishers Sending Traffic to enable all current and future traffic will be a part of this publisher group
Set a Ratio for traffic distribution between Publisher Groups (default is 100%)
When you create multiple publisher groups per offer, and the same publisher is in each group, you can split the ratio of traffic given to each group by that publisher.
For example, Caleb the Publisher #44 is sending 60% of their traffic to group 2221 and 40% of their traffic to group 1112:
Click Save and you are done.
💡 KPI's in Publisher Groups
The type of KPI's are evaluated by either greater than or equals/less than or equals to a threshold over a period of time, and if that threshold is reached, then the Group ID rotates.
For example, if the clicks reach 10000+ in 3 days the group ID will rotate.
You can add a Tolerance threshold: Tolerance defines an acceptable variance from the threshold (threshold +- tolerance in percent).
So in this example the threshold tolerance is between 9000 to 11000 clicks.
If there are multiple KPI's configured for one publisher Group, then they function with the logic OR. In order to execute the ID rotation, at least one of the conditions from the setup KPI's must be true.
How to View Publisher Group Data in Reports
In order to detect the original sub ID's of the publisher, follow these steps:
Go to Reports
On Conversions tab, search & filter for your offer
Select the following columns:
Pub. ID
The original Publisher
Pub. Group ID
The publisher group ID
Pub. Sub ID
The new generated sub ID is shown here if the publisher is in a publisher group; if not then the original sub ID is also shown here.
Pub. Original Sub ID
The original sub ID is shown here if the publisher is in a publisher group.
How to Block Publisher Generated Group Sub IDs
If an advertiser asks to blacklist a newly generated sub ID from a publisher group, then you can block the sub ID just like you would if there was no publisher group.
Simply take the sub ID and the offer ID and place it in the Traffic Control tool.
