Alerts let you monitor performance metrics across Offers, Publishers, and Advertisers and automatically notify users, take action, or both when defined thresholds are reached.
Use Alerts to:
get notified when something goes wrong before it causes significant loss,
automatically change statuses, block publishers, or blacklist sub IDs based on performance data,
combine notifications and actions in a single alert rule.
ℹ️
Alerts do not take action on Archived offers.
Alert entries are limited to 10,000 entries.
Only entities with stats are considered when checking and sending alerts.
Where to Find Alerts
Go to: Automation → Alerts
To create a new alert, click + Create
How an Alert is Structured
Every alert has 4 steps: General Settings, Filters, Conditions, and Actions.
1. General Settings
Give the alert a name and description. Be specific - a clear description helps you understand what the alert monitors when you return to it later. Set status to Active if you want it to start running immediately after saving.
2. Filters
Filters define which Offers, Publishers, and Advertisers should be considered for this alert.
💡 Use Operation: Not In to exclude specific values from the filter. If no filters are added, all entities will be included.
3. Conditions
Define what should trigger the alert. Select:
Dimension - the level at which stats are evaluated: Overall, Advertiser, Publisher, Offer, Offer-Publisher, or Offer-Sub-Publisher
Metrics and thresholds - the stats conditions that must be met (e.g. clicks > 10,000 and conversions = 0). Set whether ALL or ANY conditions need to match.
Check here what each metric means.
ℹ️ If you do not select a Postback Status, the alert will only consider conversions with status Approved.
Timeframe (IN the last) - the lookback period for the stats check. The system checks conditions continuously and the timeframe always looks back from the current moment.
ℹ️ For example, if it is 15:28 now and the timeframe is set to 24 hours, the system will check stats from 15:28 yesterday up to now.
Actions Choose what happens when the conditions are met. You can combine multiple actions in a single alert - for example, notifying a user and automatically changing a status at the same time. Available actions depend on the dimension selected - see the full list below.
Alert Actions
Dimension | Available Actions |
Overall (all dimensions) |
|
Advertiser |
|
Publisher |
|
Offer |
|
Offer-Publisher |
|
Offer-Sub-Publisher |
|
ℹ️ Block Sub ID / Unblock Sub ID - when used on the Offer-Sub-Publisher level, these actions create a traffic control rule under Traffic → Control. Unblock Sub ID will unblock sub IDs blocked by any other alert. See more about Traffic Control here.
Examples
1. Change offer status if no conversions after high click volume
Goal: Automatically set an offer to Pending if it receives 100,000 clicks with 0 conversions within 24 hours, and notify the account manager.
Dimension: Offer
Conditions: Clicks greater than equals 100000 AND Conversions less than equals 0, timeframe: last 24 hours
Actions: Change Offer Status → Pending + Notify Advertiser Account Manager
2. Block a publisher on an offer if no conversions after 10k clicks
Goal: Remove a publisher's access on a specific offer if they send 10,000 clicks with no conversions within 24 hours, and notify the account manager.
Dimension: Offer-Publisher
Conditions: Clicks greater than equals 10000 AND Conversions less than equals 0, timeframe: last 24 hours
Actions: Change Access Status → Blocked + Notify Advertiser Account Manager
3. Blacklist sub IDs with low CR per offer
Goal: Block sub IDs with a conversion rate below 0.1% after 10,000 clicks, and notify the publisher.
Dimension: Offer-Sub-Publisher
Conditions: Clicks ≥ 10000 AND CR < 0.1%
ℹ️ Conversion Rate (CR) = conversions / clicks. If no event is selected, all events are considered.
Actions: Block Sub ID + Notify Publisher Account Manager + Notify Publisher
What Happens When an Alert is Triggered
When an alert fires:
A 🚨 red siren icon appears next to the alert name in the list
A 🔔 in-app notification appears in the top right corner - click it to see the alert details
A banner is shown on top of the affected entity in the platform
Setting Up Notifications
User Notifications
Go to your username (top right) → Settings → Account Settings to configure notification preferences.
Email notifications - set how frequently you receive alert emails. Supported frequencies are configurable per user.
Once you have set your email preferences this is what the email will look like when it enters your inbox. (Please note this is just an example email of another Alert Test)
Publisher notifications
When the action Notify Publisher is selected, the publisher's contacts with Receives Notifications enabled (under Publisher Details → Contacts) will receive an email - more about managing publisher contact here . This email is sent once per day with the subject: "Daily Notification Summary for [Organization Name]".
No sensitive details will be shared with the Publisher, only what the alert is about or if their access has changed (similar to scheduled changes).
Checking Alert Execution
All changes made by an alert are logged in the Audit Log, allowing you to verify what actions were applied, to which entities, and when.
ℹ️ The Audit Log is available to users with the Admin role only.
To check alert execution:
Go to Organization → Audits
Use the Alert Rules filter to select the specific alert you want to review
Each log entry shows the affected entity, the action taken, the changed fields and their values (current and previous), and a timestamp
💡 The Reason field in the log entry will show "Alert [ID]" - this confirms the change was made by an alert and not manually.
