Coupons allow you to create publisher-specific tracking links with a coupon code embedded - for example, SALE_XYZ20 for influencer campaigns. They serve two purposes: giving the end user a discount, and tracking which publisher or affiliate drove the conversion. Unlike standard click tracking, coupons track usage of the code rather than the individual user.
ℹ️ A common use case is influencer campaigns — each influencer gets a unique coupon code (e.g. SALE_XYZ20, SALE_ABC20) with the same discount but different names, so you can identify which influencer drove which conversions.
How to create a coupon
Go to Offers → Coupons tab
Click + Create Coupon
Enter the Coupon Code - alphanumeric only, no special characters
Select the Offer this coupon applies to
Select the Publisher who will use this coupon
ℹ️ If the publisher is not yet approved on the offer, they will be automatically approved when you save the coupon.
Set the Start Date - when the coupon becomes valid
Set the Expiration Date - when the coupon expires (optional)
Add an optional Internal Note for your team (optional)
Click Save
Using the coupon tracking link
After saving, the coupon tracking link is shown in the Coupons table. Share this link with the publisher - it includes the coupon code embedded in the URL.
ℹ️ You can test the coupon tracking link using the Scan Tool before sending it to the publisher.
When a conversion fires via a coupon link, the postback includes:
postback?coupon_code=COUPON_CODE
Rules
You can assign multiple coupon codes to different publishers on the same offer
You cannot create duplicate codes for the same offer and publisher combination
Coupon codes are alphanumeric only - no special characters
Tracking coupons in reports
Coupon codes are logged under the Pub. Unique 3 field in the Conversion Report.
To track conversions from a specific coupon:
Go to Reports → Conversion Report
Add the Pub. Unique 3 column
Apply a filter: Pub. Unique 3 = [coupon code]
You can also view and manage coupons per offer directly from the Offer Detail page → Coupons tab.