Overview

Traffic Targeting allows you to define targeting rules once and apply them across multiple offers, advertisers, or publishers.

It uses the same logic as Advanced Targeting, but is managed centrally.

When to use it

Use Traffic Targeting when:

the same targeting should be applied to multiple offers
an advertiser requires consistent restrictions across all their offers
you want to manage targeting centrally instead of repeating rules

Examples:

block traffic from a specific country across all offers of an advertiser
apply the same device or region targeting to a group of offers

💡 Which feature should you use?

Use Traffic Control when you want to block or allow specific values coming from the publisher. (e.g. Sub ID = 123, App Name = com.app)
Learn more about Traffic Control here.
Use Traffic Targeting when you want to define conditions for traffic. (e.g. Country = DE, OS = iOS, Time = weekdays, City = Paris)

Where to find it

Go to: Traffic → Targeting

Traffic Targeting rules can be assigned to:

Advertisers
Offers
Publishers

How to create a rule

Go to Traffic → Targeting
Click + Create
Assign the rule to advertiser / offer / publisher in Filters
(Optional) use AND / OR logic and groups
Define targeting conditions in Targeting
- select field (e.g. Country, Device OS, City, Time, etc.)
- choose operator
- enter value(s)
(Optional) use AND / OR logic and groups
Click Save

How it works

Traffic Targeting acts as an additional filtering layer

If applied, traffic must pass:

Offer Targeting (General + Advanced)
AND Traffic Targeting

If any condition is not met, the traffic is discarded.

Common Use Cases

1) Apply region targeting to multiple offers

Goal: Restrict traffic to specific regions across a group of offers

Setup:

Filter: Offer in 29320, 29314
Targeting: User>Geo Region in (e.g. California, Texas)

Result: Only traffic from TX and CA will be accepted for offers 29314 and 29320.

2) Block traffic over the weekend for an advertiser

Goal: Prevent traffic during weekends for all offers of an advertiser 243

Setup:

Filter: Advertiser in 243
Targeting: Time>Weekdays not in Sa, Su

Result: Traffic will be accepted only on weekdays across all offers of Advertiser 243

3) Apply conditions to offers with a specific tag

Goal: Ensure that offers tagged 'social' only accept traffic with a referrer

Setup:

Filter: Offer>Tags in social
Targeting: HTTP>Referrer Header is not empty

Result: Traffic without a referrer will be discarded for all offers tagged “social”

What Happens to Blocked Traffic

When a Traffic Targeting rule is triggered, the affected traffic is blocked and discarded.

This applies to clicks/impressions, provided that the Traffic Control Optimization Rule is active. By default, this rule is enabled.

Discarded traffic is not attributed to the offer, but can still be redirected via Smart Links, allowing you to utilise that traffic elsewhere.

Reporting & Troubleshooting

If traffic is not reaching the offer, it may be blocked due to Traffic targeting rules.

Where to Check

You can analyse discarded clicks in:

Custom Report
Explorer
Superset

What to Look For

Add the following metrics and dimensions:

Discarded Clicks - number of blocked clicks
Click Failed Rules - indicates which optimization rule caused the discard
Click Failed Subrules - indicates which traffic targeting rule rejected traffic

How to Investigate