Overview
Creatives are the visual assets used to promote an offer. In Swaarm, creatives can be uploaded, managed, prioritised, and served directly from the platform.
This article explains how to:
Add and manage single creatives and creative packages for an offer
Control creative rotation using weights
Serve creatives directly via a Creative Serve Link
Accessing Creatives Management
To manage creatives for an offer:
Go to the Offer
Click Edit in the top-right corner
Open the Creatives tab
This is where all creative packages and creatives for the offer are managed.
Creative Packages
Creative packages help you organise related creatives under one group.
For each creative package, you can:
Set a name to identify the package
(Optional) Add a description describing the media type
Control whether creatives are visible in the Feed API and Partner Platform
An offer can contain multiple creative packages.
Adding Creatives
Within a creative package, you can add creatives in two ways:
1) Upload Creatives
Use this to upload one or multiple media files at once
Uploaded image creatives will display a preview. Thumbnail URL will be generated once saved
Uploaded video creatives do not display a preview but can be viewed via the Creative URL
2) Add Creative
Use this option when creatives are hosted externally (for example, Dropbox or another CDN)
Provide a direct URL to the creative asset
Creative Weight
Each creative can be assigned a weight, which defines its relative importance compared to other creatives on the same offer.
Higher weight → creative is served more often
Lower weight → creative is served less often
Examples:
- If Creative A has weight 90 and Creative B has weight 10, Creative A will be served significantly more often than Creative B.
- If Creative A and B have the same weight - 50, they are served randomly with equal probability.
*There is no fixed limit on weight values. Internally, weights are normalised and treated as ratios, similar to other distribution logic in Swaarm.
Creative Serve Link
For each offer, Swaarm generates a Creative Serve Link that allows you to serve creatives directly from Swaarm without using an external ad server. It could be found next to each Publisher in Publishers section on the Offer page:
When the Creative Serve Link is opened:
One creative is selected from all public creatives on the offer
Selection is based on creative weight and offer rules
The creative image is returned in the browser
An impression is created and could be found in the Reports
The Creative Serve Link supports the same parameters as impression links, the full list could be found here.
Image Resizing
You can resize served creatives by adding parameters to the Creative Serve Link:
widthheight
Example:
https://buster.trckswrm.com/adsrv?offer_id=29316&pub_id=83&width=300&height=150
Targeting & Impression Rules
Creative serving respects all existing offer rules, including:
Targeting (country, device, platform)
Publisher blocking
Frequency and recency impression optimization rules
Advanced targeting
Creative-level targeting is not supported. All targeting is inherited from the offer.
If a click does not meet the conditions mentioned above, the creative will not be served.
Partner Platform Visibility
In the Partner Platform, publishers can access a Creatives tab for each offer.
This allows them to preview and download all public creatives associated with the offer. You may control it by selecting a corresponding checkbox in the Creative setting:
