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What is a CTA (Call to Action) and how do I use it?
What is a CTA (Call to Action) and how do I use it?
Updated over a year ago

With the CTA, you give your reader the opportunity to book an activity directly from your website or redirect them to Swiss Activities. It requires a little less space than the widget, but still stands out. The CTA content consists of a brief description of the activity and a "BOOK NOW" button.

You can nicely place the CTA if you have published an article about an activity or a place on your website. In the course of your text, you can insert the custom HTML element and give your reader the opportunity to book the appropriate activity. Whether you prefer to use the widget or the CTA depends on how much space you want to allocate and whether you want to display the activity's photo or not.

  • Tip: You can change the text as well as the colour of the button to your liking. This way, you can adjust it to the design of your website.

To find out more about the Custom HTML tool, check out this article.

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