How do you define your audience?

Tips for defining your audience

Rebecca McDougall avatar
Written by Rebecca McDougall
Updated over a week ago

Instructional designers perform an audience analysis in the initial phases of the design planning. It is important because understanding who the courses intended audience is will help you communicate the critical information required to make it a winner. 

Here are some questions you want to ask yourself when conducting your audience analysis: 

  • Who is your primary audience? 

  • Are there any secondary audiences?  

  • What is the audience demographics?

  • Are they technical or non-technical?

  • Do they already have knowledge on the subject?

  • What is their level of experience?

Did this answer your question?