With today's digital platforms moving to be more intelligent and reflecting a person's preferences, the need to have a secure place to store that information has increased as well. The features that allow you to make lists, create reviews, add comments and upload content all need to be stored securely and in a central place so it can be accessed not matter what device you choose. This also makes your content available wherever you sign in - app, website - doesn't matter. This is the main reason we require accounts to be created — so you can enjoy all the new features & benefits seamlessly.
Being signed in also makes sure you are seeing the Member rate pricing & deals without taking any other steps. Checking out is a breeze as well since all your information is prefilled.
Note that creating an account does not sign you up for newsletters — you will need to take that extra step to opt-in.
You can delete your account at anytime. Please refer to our terms & conditions and privacy policies for more information and options within the account section.