The Profit & ROI filters help you control what products show up in your results after a scan. By setting the right values, you can focus on listings that meet your profit targets and skip those that don’t fit your buying criteria.
These Profit & ROI guides can be used to learn filtering products for the following search features:
Understanding ROI and Profit
Before you start setting values, it’s important to know what each term means:
Profit ($) is the amount you earn after Amazon fees and your buy cost are deducted.
Example: You buy an item for $20 and sell it for $40 after fees → your profit is $20.
ROI (Return on Investment) shows how much return you make on each dollar spent.
Formula: (Profit ÷ Buy Cost) × 100
Using the same example: (20 ÷ 20) × 100 = 100% ROI.
Profit tells you how much you earn per sale, while ROI shows how efficiently your money works for you.
The Profit & ROI Panel
The Profit & ROI panel has four filters:
Let’s explore each filter in detail and learn how to use them effectively, including how to enter Profit & ROI data.
1. Remove Products with Gross Profit of less than and more than
Use this filter to set your profit range in dollars. Products that don’t fall within this range are excluded from your results.
Example:
If you set “less than” to $5, only items earning at least $5 profit per sale are shown.
If you also enter $50 in “more than,” items with unusually high returns (often mismatches) are filtered out.
💡 Tip: Leave the “more than” field blank if you don’t need an upper limit.
2. Remove Products with Gross ROI of less than and more than
Enter a percentage in each field to set your desired ROI range. Products that are not expected to achieve a return within this range will be excluded from the search results, ensuring only those that meet your ROI criteria are displayed.
Example: ROI > 25% will display only products that return at least 25% on your investment.
💡 Tip: Avoid setting ROI thresholds too high. Moderate ROI items that sell faster can often be more profitable overall.
3. For Profit and ROI use
This dropdown determines which Amazon value Tactical Arbitrage uses when calculating ROI and Profit.
By default, it’s Amazon Return after Fees, which gives you the most accurate profit numbers.
Behind the scenes, Tactical Arbitrage calculates:
Gross Profit ($) = Amazon Return after Fees − Adjusted Source Price
Gross ROI (%) = (Gross Profit ÷ Adjusted Source Price) × 100
The Adjusted Source Price includes any discounts, cashback, or tax entered under Source Price Adjustments.
Changing this dropdown affects how both ROI and Profit are displayed, so keep it consistent across your scans.
4. Remove Products with Profit Margin of less than and more than
Profit Margin measures your profit as a percentage of the product’s selling price on Amazon.
Formula: Profit Margin (%) = (Gross Profit ÷ Amazon Price) × 100
Example: If a product sells for $50 and your profit is $15, Profit Margin = (15 ÷ 50) × 100 = 30%.
Set a range (for example, 30–60%) to display only items within that target.
Tips for Setting ROI and Profit Filters
It can be tempting to enter very high targets in your ROI or profit fields — after all, everyone wants to maximize returns. But setting thresholds that are too strict often hides good products that sell quickly and steadily.
On the other hand, setting them too low (like $1 profit or 5% ROI) may not leave enough margin to cover fees, returns, or unexpected price changes.
Here’s how to find the right balance:
Start broad, refine later. Begin with something like ROI > 25% or Profit > $5. Once you understand your category’s average margins, narrow down gradually.
Use one filter type. Choose either ROI or Profit for your first scans. Using both together can remove too many products.
Include real costs. Add prep, shipping, or tax so your ROI reflects true profitability.
Don’t overlook low ROI items. A product with 5–10% ROI that sells 50 units a month can outperform a 70% ROI item that sells twice a year.
Revisit your filters often. Market prices change — flexible filters help you catch new opportunities.
Double-check top results. Use Tactical Edge to review stock levels, estimated sales, and competition before buying.
💡 Pro Tip: Set lower filters to get a wider list of potential products. You can always narrow your focus later — but you can’t analyze what you never see.
What's Next?
Learn how other sections of filters work by exploring the articles below: