In Tanganica, you can easily launch advertising campaigns on Bing (Microsoft Ads) in just a few clicks.
We offer the three most effective ad formats:
Google Performance Max – this ad format displays your ad in the most relevant placements across Bing
Google Shopping – standard product campaign in search results
Dynamic Search Ads – dynamic text ads in search results
Google is currently the most effective advertising channel, generating up to 60% of total revenue for online stores.
Google Performance Max
Performance Max (PMax) is the most advanced advertising format in Google Ads, allowing you to automatically reach customers across all Google channels – from Search and YouTube to Gmail. These goal-based campaigns use artificial intelligence to optimize performance in real time and deliver the best possible results.
PMax complements keyword-based Search campaigns and helps reach more converting customers across all stages of their shopping journey.
Benefits
Ads across all channels: PMax campaigns display ads on all Google channels – Search, YouTube, Gmail, Discovery, Google Maps, and the Google Display Network.
Maximum reach: Unlike DSA (limited to Search) and PLA (limited to Google Shopping), PMax covers a broader audience.
Advanced machine learning: PMax campaigns leverage modern algorithms to optimize performance based on user signals.
More accurate targeting: PMax combines customer data, custom audiences, and Google signals for precise targeting.
Automated remarketing: Google uses audience data, user behavior signals, and historical data for remarketing across all available channels (Search, YouTube, Gmail, Display, Discovery).
Efficient budget allocation: Your budget is invested where it delivers the highest performance across channels.
Flexible formats: Combine text and images for more flexibility compared to PLA (only product ads) or DSA (only text ads).
Higher conversions: Leveraging multiple formats and channels increases the likelihood of purchase.
Who is Performance Max suitable for?
We recommend running Performance Max campaigns for all online stores, especially at the start of using Tanganica. PMax is ideal for e-commerce, as it effectively manages ad performance and attracts relevant customers. It also allows performance advertisers to utilize all Google Ads inventory within a single campaign, maximizing both reach and efficiency.
Google Shopping
Google Shopping is an ad format in Google Ads that allows products to appear directly in search results, including images, prices, and reviews. Thanks to its visual elements, it helps customers quickly find and compare relevant offers, increasing the likelihood of conversion.
These campaigns use data from Merchant Center instead of keywords and automatically display the most relevant products based on user queries. This format is ideal for online stores that want to reach shoppers more effectively in the decision-making stage and increase traffic to their website.
Up to 40% of online store purchases happen through Google Shopping.
You’ll reach users who are ready to buy.
Benefits compared to other formats
Better customer targeting: By adding product information to ads, you make purchasing decisions easier for shoppers, which increases the chance of purchase.
Easy campaign management: Shopping ads use product attributes instead of keywords, allowing simpler management directly in Google Ads.
Broader reach: Multiple ads from your store can appear simultaneously, including text ads, increasing your reach.
Detailed insights: Get in-depth statistics on product performance and competitor comparisons, helping you optimize campaigns.
Who is Google Shopping suitable for?
You sell physical products – This format focuses on products that can be easily displayed with images, prices, and other details.
You want to reach customers in the decision-making stage – If your store targets customers who already know what they are looking for, Google Shopping is ideal because it shows products directly in search results.
You need to boost visibility and conversions – Online stores that want to increase clicks and purchases benefit from visual elements (images, prices) that attract more customers and increase the likelihood of conversion.
You have a wide product range – If you offer a broad selection of products, Google Shopping makes it easy to display different items suited to various customer needs.
You want to optimize for mobile shopping – This format is well adapted to mobile devices, which is crucial for online stores looking to reach mobile shoppers.
Google Dynamic search ads
Dynamic text ads in search make it easy to reach customers who are searching for products or services relevant to your offerings on Google. These ads use your website content to automatically target and generate headlines and landing pages, ensuring maximum relevance.
They are ideal for businesses with well-structured websites or a wide product range, as they help reach users that standard keyword campaigns may not cover.
Advantages over other formats
Wider reach: Ads reach customers beyond traditional keywords.
Automated headline and landing page generation: Ad content is always up-to-date.
Saves time: No need to manually create ads for each product or service.
Higher relevance: Ads are relevant to the current offerings on the site.
Better synchronization with the offer: Minimizes the risk of mismatches between ads and actual availability of products or services.
Dynamic text ads are an effective tool for advertisers who want to extend the reach of their campaigns and increase ad relevance without having to manage extensive keyword lists.