In Tanganica, you can easily launch advertising campaigns on Bing (Microsoft Ads) in just a few clicks.
We offer the three most effective ad formats:
Performance Max – this ad format displays your ad in the most relevant placements across Bing
Shopping – standard product campaign in search results
Dynamic Search Ads – dynamic text ads in search results
Bing Performance Max
arketing goals more efficiently by automatically combining creative assets with suitable targeting parameters in real time.
Benefits compared to other formats
Broader reach: Ads appear across the entire Microsoft Advertising network, including Bing, AOL, Yahoo, MSN, Edge, and Outlook, allowing you to reach a wider audience.
Time savings: Campaign automation reduces the need for manual management, letting advertisers focus on strategic aspects of marketing.
AI-powered optimization: Advanced AI algorithms automatically optimize ads for the best possible results, increasing return on investment (ROI).
Simplified campaign management: Managing all ads within a single campaign streamlines processes and boosts marketing efficiency.
Precise targeting: By leveraging audience signals and automated bidding strategies, ads are targeted to users most likely to convert, improving campaign performance.
By implementing Microsoft Performance Max campaigns, advertisers can effectively expand their marketing reach and increase ad relevance without the need to manage extensive keyword lists.
Bing Shopping Ads
Bing Shopping Ads, also known as product ads, are a type of advertising provided by the Microsoft Advertising platform. These ads display products in a visually appealing format that includes custom images, prices, descriptive titles, and the store name. They allow online stores to showcase their products directly in Bing search results, reaching customers who are ready to buy.
Benefits compared to other formats
Visually appealing format: Ads include product images, prices, titles, and other details, giving users a clear idea of the product before clicking.
Higher conversion rate: With detailed information displayed directly in search results, users are better informed, increasing the likelihood of purchase.
Less competition than on Google: Advertising on Bing often comes with lower competition, which can lead to more cost-effective campaigns.
Precise targeting: The ability to reach customers at every stage of their shopping journey increases campaign efficiency.
By implementing Bing Shopping Ads, online stores can increase product visibility, reach relevant audiences, and drive sales in an effective way.
Bing Dynamic search ads
Dynamic Text Ads in Bing Ads are automated ads that dynamically adapt based on your website content and users’ search queries. This format allows advertisers to reach the right customers without complicated setup, as the system automatically generates relevant ads. This ensures that your offers are always up to date and accurately targeted, increasing the likelihood of conversion.
Benefits compared to other formats
Automatic ad generation: Ads are automatically created based on your website content, reducing the need for manual management and ensuring information stays current.
Personalized content: Ads adapt to users’ search queries, improving relevance and conversion potential.
Time savings: Automated ad creation lets you focus more on strategic marketing aspects.
Broader reach: Dynamic ads can reach users at different stages of their shopping journey, increasing the chance of acquiring new customers.
By implementing Dynamic Text Ads in Bing Ads, you can effectively increase the reach and relevance of your campaigns, leading to better results and higher return on investment.