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Conversion funnel

Learn how to use the Conversion Funnel in Tanganica. This article explains how to track visitors, carts, and orders, and compare your results with other online stores to find improvement areas.

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Written by Info Tanganica
Updated over a week ago

In Tanganica, you can track your entire conversion funnel in just a few seconds – no need for manual Excel calculations. You’ll find it in “Diagnostics” → “Conversion Funnel”.

The report shows you:

  • Visitors – how many people came to your store.

  • Add to cart – how many started shopping.

  • Orders – how many completed a purchase.

  • Average order value – the typical spend per customer.

👉 On the right, you’ll also see a comparison with average results across other online stores, so you immediately know if you’re ahead or falling behind.

💡 This helps you spot weak points in your sales process and focus on improvements that bring more completed orders.

For quick redirection to the function, click on this link: https://app.tanganica.com/app/diagnostics/conversion-funnel.

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