In Tanganica, you can use the Competitor Diagnostics tool to instantly compare your online store with competitors. You’ll find it in the “Diagnostics” section in the left menu.
Here’s what you can explore:
Key metrics – visits, average visit duration, bounce rate, desktop vs. mobile traffic.
Traffic sources – see which channels (search, social, paid ads, email, etc.) bring the most customers.
Keywords – find out which search terms drive traffic to your store and your competitors.
Competitor list – compare against similar e-shops and see where they’re stronger (e.g., social media reach, paid ads).
💡 How to use it:
Spot market gaps and keywords your competitors don’t use.
Optimize ad campaigns by focusing on the right channels.
Improve UX by analyzing visit duration and bounce rates.
👉 This way, you’ll quickly see where you’re leading and where you need to catch up.
For quick redirection to the function, click on this link: https://app.tanganica.com/app/diagnostics/competitive-overview.