In Tanganica, you have access to the Competitive Metrics report – a powerful tool that lets you compare your online store’s performance with thousands of other online stores. You can find it in the “Diagnostics” → “Competitive Metrics” tab.
With this report, you’ll discover:
How your store performs compared to competitors.
What is the average conversion rate, order value, and campaign COS in your segment.
How much online stores spend daily on ads and how much revenue they generate.
📊 Main parts of the report:
E-commerce trends – see seasonal demand changes and market growth.
Competitive benchmarks – compare your COS, conversion rate, average order value, daily spend, and revenue with the market average.
💡 This helps you identify strengths, spot weak points, and optimize your marketing strategy to stay competitive.
👉 Note: Data is anonymized and updated once a month – we recommend checking it regularly to track trends.
For quick redirection to the function, click on this link: https://app.tanganica.com/app/diagnostics/competitive-analysis.