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Why is there difference between Google Analytics 4 and Tanganica statistics?

Learn why Tanganica and Google Analytics 4 may show different results. This article explains key differences in tracking, attribution, and setup, and how to fix discrepancies.

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Written by Info Tanganica
Updated over a week ago

After switching to Tanganica Pixel, you may notice differences compared to Google Analytics 4 (GA4) or your e-commerce platform. The most common reasons are:

  • Order value – Tanganica Pixel tracks orders without VAT, shipping, and extra fees.

  • Attribution model – Tanganica uses Last Click, while GA4 uses Data-Driven attribution.

  • Cookie consent – Stricter or misconfigured cookie bars can block tracking events.

  • Technical setup – Incomplete Pixel installation, incorrect DataLayer, or wrong event tagging.

👉 What to do if you see differences?

If you notice discrepancies, please contact us — we’ll help you optimize your setup so the data matches as closely as possible, giving you reliable analytics.

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