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Campaigns assets requirements

Learn about campaign asset requirements in Tanganica. This article explains what logos, images, and ad texts you need to upload for Google, Bing, and Meta campaigns, and how AI can help generate them.

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Written by Info Tanganica
Updated over a week ago

Google Performance Max

  1. Upload your logos

    • In the Upload your logos section, click Select images.

    • Upload at least 1 logo (maximum 5).

    • If you don’t have logos ready, click Generate image with AI ✨.

  2. Upload your images

    • In the Upload your images section, click Select images.

    • Upload at least 3 images (maximum 15). Recommended formats: 1:1, 1.91:1, or 4:5.

    • You can also use Generate image with AI ✨.

    • On the right, you’ll see a preview of your ad across placements (Discover, YouTube, Gmail, Search, Display).

    • Once your logos and images are uploaded, click Continue. ✅

  3. Add text headlines

    • Enter your main long headline (up to 90 characters).

    • Add at least three short headlines (up to 30 characters each).

    • You can click Generate with AI ✨ for automatic suggestions.

    • Add more headlines with + Headline.

    • A preview of your ad appears on the right.

    • When done, click Continue. ✅

  4. Add text descriptions

    • Enter a short description (up to 60 characters) to quickly grab attention.

    • Enter a long description (up to 90 characters) to highlight the main benefit of your offer.

    • Click Generate with AI ✨ for text suggestions.

    • Add more descriptions with + Add description.

    • A preview of your ad appears on the right.

    • When finished, click Finish. ✅

Google Shopping

  1. In the left menu, click on Campaigns.

  2. Find the section Product Ads.

  3. Click the toggle – it will switch from gray to green, meaning the campaign is active. ✅

Google Dynamic search ads

  1. Click on Campaigns in the left menu.

  2. In the Text Ads section, select Launch setup wizard.

  3. Enter two descriptions with a maximum length of 90 characters.

    • The descriptions should be eye-catching and motivate users to visit your e-shop.

    • Focus on key benefits and show what makes your offer unique.

    • If you want, you can click Generate using AI – the system will automatically prepare text suggestions for you.

Bing Performance Max

  1. Upload your logos

    • Click Select images and upload at least 1 logo (maximum 5).

    • If you don’t have logos ready, click Generate image with AI ✨.

    • We recommend using a 1:1 format logo.

  2. Upload your images

    • Click Select images and upload at least 3 images (maximum 15).

    • Supported formats: 1:1, 1.91:1, or 4:5.

    • If you don’t have product images, you can use Generate image with AI ✨.

    • On the right, you’ll see a preview of your ad with uploaded images.

    • Click Continue. ✅

  3. Add text headlines

    • In the long headline field, enter your main message (up to 90 characters).

    • In the short headline fields, add at least three variations (up to 30 characters each).

    • For suggestions, you can click Generate with AI ✨.

    • Add additional headlines by clicking + Headline.

    • A preview of your ad appears on the right.

    • Click Continue. ✅

  4. Add text descriptions

    • In the short description field, enter a concise message (up to 60 characters).

    • In the long description field, enter a more detailed message (up to 90 characters).

    • Descriptions should be engaging and motivate customers to visit your online store.

    • You can click Generate with AI ✨ for suggestions.

    • Add more descriptions with + Add description.

    • When finished, click Finish. ✅

Bing Shopping

  1. In the left menu, click on Campaigns.

  2. At the top of the screen, switch to the Microsoft tab.

  3. Find the section Product Ads.

  4. Click the toggle – it will switch from gray to green, meaning the campaign is active. ✅

Bing Dynamic search ads

  1. In the left menu, click on Campaigns.

  2. In the Text Ads section, select Launch setup wizard.

  3. Enter two descriptions (max. 90 characters each).

    • Descriptions should be engaging and motivate users to visit your online store.

    • Focus on key benefits and highlight what makes your offer unique.

    • If you prefer, click Generate with AI – the system will automatically prepare text suggestions for you.

  4. Click Finish and your ad will go live. ✅

Meta product ads

Connecting your page with Tanganica.com

  1. In the Tanganica app, click the button to share your page.

  2. Select which page you want to share with Tanganica.com.

  3. Grant Tanganica.com access to manage your campaigns.

  4. Done! Your Facebook page is now connected to the app.

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