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Campaigns assets requirements

Learn about campaign asset requirements in Tanganica. This article explains what logos, images, and ad texts you need to upload for Google, Bing, and Meta campaigns, and how AI can help generate them.

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Written by Info Tanganica
Updated this week

Google Performance Max

  1. Upload your logos

    • In the Upload your logos section, click Select images.

    • Upload at least 1 logo (maximum 5).

    • Maximum size for one logo is 5120 KB. Logos must meet the following dimension requirements:

      • Square logo (1:1) is required. It must be at least 128 x 128 px. Recommended size is 1200 x 1200 px.

      • Wide logo (4:1) is optional. It must be at least 512 x 128 px. Recommended size is 1200 x 300 px.

    • If you don’t have logos ready, click Generate image with AI ✨.

  2. Upload your images

    • In the Upload your images section, click Select images.

    • Upload at least 3 images (maximum 20).

    • Maximum size for one image is 5120 KB. Images must meet the following dimension requirements:

      • Square image (1:1) is required. It must be at least 300 x 300 px. Recommended size is 1200 x 1200 px.

      • Wide image (1.91:1) is required. It must be at least 600 x 314 px. Recommended size is 1200 x 628 px.

      • Portrait image (4:5) is optional. It must be at least 480 x 600 px. Recommended size is 960 x 1200 px.

    • You can also use Generate image with AI ✨.

    • The settings also include a preview of how the ad will look in different placements (Discover, YouTube, Gmail, Search, Display) with the given assets.

    • It is prohibited to upload duplicate images. Images and logos must not be identical to each other.

    • Once your logos and images are uploaded, save the changes using the button.

  3. Add text assets.

    • Add at least one long headlines (up to 90 characters). Focus on text that captures attention.

    • Add up to five long headlines with + Long headline.

    • Add at least three short headlines (up to 30 characters) to quickly grab attention.

    • Add up to fifteen short headlines with + Add headline.

    • Add at least two descriptions (up to 90 characters) to highlight the main benefit of your offer.

    • Add up to five descriptions with + Add description.

    • You can click Generate with AI ✨ for automatic suggestions.

    • The settings also include a preview of how the ad will look in different placements (Discover, YouTube, Gmail, Search, Display) with the given assets.

    • There must be no duplicates among the texts.

    • Save the changes using the button.

Google Shopping

  1. In the left menu, click on Campaigns.

  2. Find the section Product Ads.

  3. Click the toggle – it will switch from gray to green, meaning the campaign is active. ✅

Google Dynamic search ads

  1. Click on Campaigns in the left menu.

  2. In the Text Ads section, select Launch setup wizard.

  3. Enter two descriptions with a maximum length of 90 characters.

    • The descriptions should be eye-catching and motivate users to visit your e-shop.

    • Focus on key benefits and show what makes your offer unique.

    • If you want, you can click Generate using AI – the system will automatically prepare text suggestions for you.

Bing Performance Max

  1. Upload your logos

    • In the Upload your logos section, click Select images.

    • Upload at least 1 logo (maximum 5).

    • Maximum size for one logo is 5120 KB. Logos must meet the following dimension requirements:

      • Square logo (1:1) is mandatory. It must meet a minimum size of 128 x 128 px. Maximum size is 2048 x 2048 px.

      • Wide logo (4:1) is optional. It must meet a minimum size of 512 x 128 px. Maximum size is 2592 x 648 px.

    • If you don’t have logos ready, click Generate image with AI ✨.

  2. Upload your images

    • In the Upload your images section, click Select images.

    • Upload at least 3 images (maximum 15).

    • The maximum size of one image is 5120 KB. Images must meet the following size requirements:

      • Square image (1:1) is mandatory. It must meet a minimum size of 470 x 470 px. Maximum size is 2048 x 2048 px.

      • Wide image (1.91:1) is mandatory. It must meet a minimum size of 703 x 368 px. Maximum size is 2592 x 1357 px.

      • Wide image (4:1) is optional. It must meet a minimum size of 608 x 152 px. Maximum size is 2592 x 648 px.

      • Portrait image (1:2) is optional. It must meet a minimum size of 470 x 940 px. Maximum size is 1024 x 2048 px.

    • You can also use Generate image with AI ✨.

    • The settings also include a preview of how the ad will look in different placements with the given assets.

    • Once your logos and images are uploaded, save the changes using the button.

  3. Add text assets.

    • Add at least one long headlines (up to 90 characters). Focus on text that captures attention.

    • Add up to five long headlines with + Long headline.

    • Add at least three short headlines (up to 30 characters) to quickly grab attention.

    • Add up to fifteen short headlines with + Add headline.

    • Add at least two descriptions (up to 90 characters) to highlight the main benefit of your offer.

    • Add up to five descriptions with + Add description.

    • You can click Generate with AI ✨ for automatic suggestions.

    • The settings also include a preview of how the ad will look in different placements with the given assets.

    • There must be no duplicates among the texts.

    • Save the changes using the button.

Bing Shopping

  1. In the left menu, click on Campaigns.

  2. At the top of the screen, switch to the Microsoft tab.

  3. Find the section Product Ads.

  4. Click the toggle – it will switch from gray to green, meaning the campaign is active. ✅

Bing Dynamic search ads

  1. In the left menu, click on Campaigns.

  2. In the Text Ads section, select Launch setup wizard.

  3. Enter two descriptions (max. 90 characters each).

    • Descriptions should be engaging and motivate users to visit your online store.

    • Focus on key benefits and highlight what makes your offer unique.

    • If you prefer, click Generate with AI – the system will automatically prepare text suggestions for you.

  4. Click Finish and your ad will go live. ✅

Meta product ads

Connecting your page with Tanganica.com

  1. In the Tanganica app, click the button to share your page.

  2. Select which page you want to share with Tanganica.com.

  3. Grant Tanganica.com access to manage your campaigns.

  4. Done! Your Facebook page is now connected to the app.

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