To understand how your campaigns are performing, focus on a few key metrics. These help you identify what works, where you lose money, and where to optimise.
1. Revenue & Sales Analysis
Track daily revenue and compare it with previous periods or your expected targets.
In the Statistics section of the app, you can see which days generate the highest sales.
Break down revenue by product categories (e.g. clothing, electronics, toys) to identify your most profitable segments.
2. Product-Level Performance
Monitor revenue per specific product — this shows which products perform the best in campaigns.
Compare current performance with historical data to spot trends.
If certain products don’t sell at all, it may be time to exclude them from campaigns or adjust your product offering.
3. COS (Cost-to-Revenue Ratio)
COS shows what percentage of your revenue is made up of ad costs.
Example: If your goal is COS 15%, you can easily check whether campaigns meet expected return on investment.
A lower COS than planned = campaigns are profitable and bring more revenue than ad spend.
4. Conversion Rate
Measures how many users performed the desired action (purchase, form submission, etc.) after clicking an ad.
A higher conversion rate means your ads and landing pages are persuasive and relevant.
5. Clicks & Website Traffic
Track metrics like number of clicks and website visits.
Compare them with revenue to understand whether traffic actually converts into sales.
Low sales with high traffic = users click, but don’t buy → check product pages, pricing or targeting.
6. Budget & Cost Efficiency
Regularly check whether campaigns stay within your set budget.
Evaluate if your money is being spent efficiently across channels.
Adjusting the budget based on performance can help maximise profit.
💡 Need help interpreting the data or optimising your campaigns?
Our sales specialists are happy to assist you — just let us know!