Well-prepared assets are key to better ad performance, relevance and conversions. Here’s a simple guide to help you set up headlines, descriptions, images, product feeds and optimise your landing pages.
1. Headlines (Text Assets)
Best practices:
Keep them clear, short and easy to understand
Include important keywords and main product benefits
Highlight discounts, new arrivals, popular items or exclusive offers to stand out
2. Descriptions
Short descriptions
Use short text to quickly introduce your brand or product and capture attention.
Long descriptions
Add more details about features, benefits or promotions to encourage users to visit your site.
3. Image Assets
Use images of your best-selling or most attractive products
Choose clean, high-quality visuals in appealing environments
Make sure the product is clearly visible and understandable at first glance
4. Product Feed Quality
A high-quality product feed is essential, especially for Google Shopping and Performance Max campaigns.
Make sure that:
Titles, prices and descriptions are accurate and up to date
All data meets advertising platform requirements
The feed is regularly updated to avoid disapprovals or performance drops
5. Landing Page & Website Quality
Improve loading speed (especially on mobile)
Check diagnostics in the app to identify weak spots and fix technical issues
A smooth user experience increases conversions and improves ad efficiency
6. Continuous Feedback & Data Analysis
Regularly review campaign performance (conversion rate, clicks, orders)
Compare results with goals or previous periods
Adjust bids, assets or product selection based on data insights
💡 Need help or want to discuss your setup?
Feel free to reach out to our sales specialists — they’ll be happy to advise you.