The tracking code (Tanganica Pixel) lets you monitor ad performance, get detailed statistics, and unlock extra features. Here’s how to set it up in Google Tag Manager (GTM):
1. Check your GTM container
Log in to Google Tag Manager.
If you already have a container for your store, use it.
If not, create one (Account → New container → enter store URL → select Web → save).
GTM will give you 2 code snippets → place the first in <head>, the second right after <body> on your website.
2. Add the Tanganica Pixel tag
In GTM, go to Tags → New.
Name it Tanganica Pixel.
Choose Tag configuration → Custom HTML.
Paste the Tanganica tracking code.
<!-- Tanganica pixel -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;
f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>
<!-- End Tanganica pixel -->
Set the Trigger → All Pages.
Save.
3. Publish changes
Click Submit → name the version (e.g., Tanganica Pixel added) → Publish.
❗ After publishing, test in Tanganica to confirm the Pixel is working.
Troubleshooting if Pixel is not detected:
Make sure changes are published in GTM.
Verify the GTM container is installed on your site.
Confirm the trigger is set to All Pages.
Check that your online store pages are loading correctly.
👉 Still stuck? Contact our support — we’ll be happy to help 🚀
📖 You can also find the full step-by-step guide in our Help Center: tanganica.com/en/help-center