The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. On WebAreal, the integration is done through Google Tag Manager (GTM).
1. Make sure you have a GTM container
Log in to Google Tag Manager with your Google account.
Check if you already have a container for your e-shop.
If not, create one:
Click Create Account, enter your business/store name, choose country.
In Container settings, add your store URL and select Web as the platform.
Click Create and accept the terms.
You can ignore the installation popup at this step (we’ll integrate it directly via WebAreal).
2. Create a tag for Tanganica Pixel
Open your GTM container.
In the left menu, go to Tags → New.
Name it Tanganica Pixel.
Click Tag Configuration → Custom HTML.
Paste this code:
<!-- Tanganica pixel -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;
f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>
<!-- End Tanganica pixel -->
Under Triggering, select All Pages (Page View).
Click Save.
3. Publish the changes
In the top right of GTM, click Submit.
Name your version (e.g., Add Tanganica Pixel).
Click Publish.
4. Connect GTM to WebAreal
Copy your GTM Container ID (format: GTM-XXXXXXX, shown top right in GTM).
Log in to WebAreal admin.
In the left menu, go to E-shop → Web Analytics → Google Tracking Codes.
Find the Google Tag Manager section and paste your Container ID.
Save the changes.
❗ After saving, test in Tanganica to confirm the Pixel is working correctly.
Troubleshooting if Pixel is not detected:
Make sure all changes were saved and published.
Check for typos or invalid characters in the code.
Verify your store pages are fully functional.
👉 Still not working? Contact our support — we’ll be happy to help 🚀
📖 You can also find the full step-by-step guide in our Help Center: tanganica.com/en/help-center