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Set target COS (ROAS)

Learn how to set or adjust your target COS (or ROAS) in Tanganica. This article explains how to use the COS slider, what the values mean, and why consulting a specialist before major changes helps maintain stable sales performance.

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Written by Info Tanganica
Updated over 2 weeks ago

Here’s how to adjust your campaign COS:

  1. In your Tanganica profile, click on the "Settings" and "Online store settings"

  2. You will then see the "Target COS Campaigns" box

  3. The COS is changed using the blue slider

  4. Scroll right/left to adjust the COS - a higher value means a higher allowed ad cost.

  5. Keep an eye on the changing numbers - the text above the slider will automatically adjust according to the settings.

  6. After setting the desired COS, click on the "Save changes"

Please note: It is recommended to consult our specialist when changing the maximum campaign COS. Campaign COSs that are too low can cause a significant drop in your sales.

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