The setting of the target COS depends on several factors, the most important being campaign objectives and average margin. Every client has different needs, so it's crucial to set the COS to match your specific business goals and financial parameters. If you are interested in setting your exact target COS, please do not hesitate to contact our specialist sasa.kucerova@tanganica.com.
What target COS should I set?
Learn what factors influence the ideal target COS (Cost of Sales) for your campaigns. This article explains how business goals and profit margins affect your COS settings and where to get expert help in defining the right target for your store.
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Written by Info Tanganica
Updated over 2 weeks ago